When he was still a college student, Kevin Kretschmer answered an ad in the local newspaper for a whitewater-rafting guide on the rivers around Syracuse. More than 30 years later, he now owns the company and operates his river tours with the mission of giving others a chance to see the area's scenic beauty. His diverse team of guides—some schoolteachers, some farmers, some factory workers, and some college students—helps paddlers navigate rapids on three rivers while hunkered into six-person inflatable rafts. Together they navigate the calmer Class I and Class II waters of Letchworth State Park, the raging Class II and Class III rapids of the Salmon River, and the passive-aggressive Class III and Class IV segments of Cattaraugus Creek. Guides commence each trip far upstream, allowing rafters to find a rhythm before surmounting the rapids.