Pampered Passions Fine Lingerie’s founder and CEO, Alicia Vargo, strives to nurture the female spirit by instilling confidence through properly fitted undergarments, loungewear, and swimsuits that are comfortable and make women feel beautiful. After a bad experience at a national lingerie chain, Alicia shifted her focus in 2001 to creating a warm and welcoming website where ladies of any shape and size could discover sexy, flirty, and fun lingerie. Two years later, the first Pampered Passions Fine Lingerie store set up shop with racks of international lingerie, intimate apparel, and friendly staffers who offered complimentary custom bra fittings. Now, a decade later, Alicia has garnered the Denver Business Journal’s Outstanding Women in Business Award as she and her knowledgeable staff continue to outfit women with designer lingerie and apparel from Chantelle, Claire Pettibone, and Axami.
Aiming to nurture women further, Alicia provides special services to postmastectomy patients that include fittings by certified mastectomy-bra fitters as well as retailing mastectomy-centric lingerie and sewing pockets into most apparel available at the store. As a self-proclaimed feel-good junkie, Alicia also supports the battle against breast cancer through the founding of the Breast Cancer Pirates support group, which partners with the Highlands Ranch Community Association to raise money through their annual fashion show, and by donating time and money to Dress for Success.