Lori Mason can trace her shutterbug streak back to her grandparents, who ran Smith Studios in Oconomowoc, Wisconsin. When clients asked for Lester Smith for color portraits, Lester's wife, Annette, would carefully enhance each photo with color by hand. Growing up looking at her grandparents' hand-colored photos, Lori developed an interest in photography that blossomed into a career when she armed herself with a Canon 7D and a photography certification from the University of South Florida. Lori's clients range from expectant mothers to graduating high-school seniors; a particular specialty is newborns as young as 1 week old, whose beaks often haven’t even fallen off yet.
The owner of Simpatico, which means congenial in Italian, didn’t think the name would stick when it opened in 2009, but it soon came to represent Simpatico’s green mission. By showcasing furniture made with sustainable hardwoods, organic fabrics, and recycled materials, the staff aims to help their customers create healthier living spaces. The eco-friendly offerings range from coffee tables made of reclaimed elm to light fixtures that emit recycled light waves. Simpatico also has a design studio where clients can get professional guidance with furniture selection, as well as custom furniture and renovation services.
At Life and Legacy Media, photographers document family moments or take expressive headshots during professional photo shoots. Founded by Thomas Rankins Jr. and Brandy "BrandyWine" Rankins, a multitalented couple that juggles music, speaking, and advocacy careers, the studio also provides videography and graphic-design services.
ARS Video goes back 25 years, and three generations of its founding family have overseen the company’s growth. What started in 1987 with a room-sized machine continues today on desktop computers: the staff transfers VHS or Hi8 footage, slides, pictures, and 8mm and 16mm film to DVDs. They also transfer audiocassettes and reel-to-reel audio to CDs or recover video from hard drives, DVDs, and Blu-ray discs. Beyond working with long-ago recorded images, the ARS team ventures out to perform videography and editing services for bat mitzvahs and bar mitzvahs, weddings, and TV pilots—the ones who sit in a TV’s cockpit.
While crafting 3-D computer models as an architect, Genesis Inman realized that she enjoyed the artistic aspect of her career far more than the basics of construction. She began to delve into this love of creating beauty during her maternity leave, experimenting with photography and eventually turning that side interest into a full-time endeavor. These days, Inman searches deep within her camera for inspiring images of nature, heartwarming pictures of families, and personal yet professional portraits for businesses. She specializes in fashioning themed compositions for children, snatching up youth's precious, fleeting moments before they're marred by facial hair.
Though she’s always loved photography, Christa Hovey’s passionate involvement with the art form really took off after the birth of her twin daughters. She chronicled their developing personalities and memorable moments with her camera, eventually deciding that she wanted to offer the same service to other families. And so began Double The Love Photography, where she captures clients’ candid emotions and true characters through varied photo sessions. In addition to shooting family and child portraits with skill, she memorializes special events, such as weddings, engagements, and puppy proms.
Marshall Carpet One has kept local foundations covered for more than 45 years. Today, their 17,000-square-foot showroom offers carpets for all traffic levels, as well as durable laminates and hardwoods, tile from domestic and international suppliers, and more than 1,000 designer and imported area rugs. Showroom staff members help customers navigate the showroom, which is organized by style, color, and ticklishness. Carpet One backs their materials with extra protection, including a Beautiful Guarantee that grants free replacement and tiered warranties that cover stains, fading, and minor water damage.