Beneath the Colorado sun, Jason Ballard stands holding a hammer, looking upon the half-finished home before him. As a green builder, Ballard takes pride in constructing homes designed for health and efficiency, but unfortunately, local suppliers often don’t have the products to match his passion. The dilemma prompts Ballard and a few friends to wonder: "What if we could get all the materials we're looking for under one roof?"
Driven by this question, the founders of TreeHouse came together—some interested in sustainable building, some interested in cutting toxins out their lives, some fascinated by the money saved through energy efficiency—to amass an inventory of products that they would use or already were using in their own homes. The store's material experts score every item to meet rigorous health, performance, and sustainability standards, curating a catalog that ranges from insulation made of recycled denim to housewares made from bamboo veneer. Additionally, TreeHouse's home-improvement gurus demonstrate products at education stations, and host classes and events to teach DIY-minded homeowners how to undertake anything from remodels to digging a moat around the garage.