Co-owners Kirk and Julie Leavell set out to make Wild Basin Fitness the antithesis of impersonal chain gyms. They're dedicated to fostering a comfortable and welcoming environment, where all of their clients feel like they can reach out for training advice and a personal connection. They have even let their exercisers determine the operating hours, class schedules, and instructor hairstyles at their two gym locations. Their team of experienced trainers subscribe to this personalized ideology during their custom personal-training sessions and in the more than 100 monthly fitness classes that accommodate an array of fitness interests such as yoga, boot camp, Pilates, Zumba, spin, and exercise programs for kids. Further beautifying bodies, patrons can lavish themselves at the spa, or make their beach-ready bod glow with tanning services.
As passionate runners themselves, Steven and Gina Bernhardt operate Capital City Running in an effort to supply fellow enthusiasts with whatever they may need, from sound advice to stylish accessories. The duo takes footwear very seriously, and helps runners get the most out of their stride with a fitting process that takes into account elements such as support, terrain, and gait. With the right shoes in hand—or, more reasonably, on feet—customers can build their running regime from the ground up with performance running socks, cold-weather running gear, and essential accessories such as water bottle belts and sunglasses.
Since its founding in 1980, Sun & Ski Sports has remained true to its philosophy: “do a few things, but do them better than anybody else.” The shop stocks equipment in five categories of extreme and outdoor activities, including camping, skating, running, bicycling, and water and snow sports. It specializes in these to ensure its merchandise maintains a high standard of quality, and its employees are knowledgeable participants in the sports their department represents.
Bikers can drop off their steeds for tune-ups from certified mechanics who put all brands through the rigors of a 12-point inspection, checking chains and adjusting wobbly pedals and malfunctioning spoke-card motors. While waiting, curious eyes might linger on a North Face two-person tent, a Blackburn Airtower bicycle pump, or a vast selection of shoes from brands such as New Balance and Asics. Men and women can traipse nearly barefoot in the park with Vibram FiveFingers, which offer minimal structural encumbrances for a more natural stride, or cast their feet aside for the new-wheeled prowess that comes with a Fuji SL-1 LE Ultegra performance road bike.
Since 1971, Freewheeling Bicycles has furnished cyclists with bikes from such notable names as Gary Fisher, Trek, and Electra as well as complementary parts and accessories. Before hopping on their two-wheeled transport and riding off into the sunset or silhouetting against the moon, riders can take advantage of a free tune-up offered with every purchase of a new bike and slide into apparel such as jerseys, shorts, and outerwear. The staff also lets customers test-ride bikes in their sizable parking lot.
From Ironman athletes to recreational riders, owner Jack Murray and the team at Jack & Adam's Bicycles have the expertise to help customers meet their needs. Staff members go above and beyond to make sure that each customer is satisfied with his or her bike. The shop also allows customers to take their new bike on a two- to three-day test ride to ensure compatibility, and it stocks a wide variety of bike components and accessories to enhance the journey.
The boutique fashion store St. Bernard Sports revamps the wardrobes of men, women, and children with apparel from major brands such as Lilly Pulitzer, Tibi, and 7 for All Mankind. Sperry boat shoes and Tommy Bahama swim trunks look just as much at home at a backyard pool party as they do in a bathtub, and Trina Turk drop earrings with red square stones focus the attention upward, as do Ray-Ban sport aviators. The boutique also gears up clients for sporty adventures with wakeboards, snowboards, and skis.