Did you know that, on average, 88% of the seats in a movie theater remain empty during a showing? According to the New York Times, this phenomenon really surprised Sean Wycliffe a few years back when he went to see the Oscar-winning film The King's Speech and shared the theater with only two other audience members. With all the focus on online video services, Sean realized movie theaters were being overlooked, and came up with a concept that could help movie houses fill their empty seats.
His brainchild became Dealflicks, a website that offers customers discounted tickets (sometimes with popcorn or soda) for same-day showings. Customers shop a selection of deals, each of which is specific to a particular film, theater, and showtime, and upon purchase, receive an email voucher they present at the theater's ticket counter. Dealflicks is partnered with theaters around the country, particularly independent and neighborhood venues, such as the treehouse of the enterprising kid down the street.
UltraStar Cinemas cossets moviegoers in cushy seating as they enjoy Hollywood hits alongside buttery servings of popcorn. Film buffs can peruse the current showtimes to handpick an action-packed flick, romantic comedy, or chilling thriller featuring inexplicably aggressive hamsters. The concession stand outfits moviegoers with snacks, drinks, and buckets filled with warm kernels, keeping stomach grumblings to a minimum during showings and providing crunchy projectiles in case of sudden younger-sibling attacks.
Situated across from the food court at the mall, Picture Show Entertainment's Paradise Valley Stadium 7 screens first-run pictures for audiences seated in high-backed leather rocker seats. The seating ascends diagonally in a stadium arrangement in each theater, each of which also houses a digital screen, while in the lobby, a behind-the-counter staff is presented in crystal-clear 3-D.
Kenneth Donald Rogers—an American country-music star, photographer, producer, actor, and fellow with a nice beard—has won three Grammys and more than a dozen American Music Awards for his sweet, stirring crooning. Though he won't be toting his dozens of awards, Mr. Rogers will be bringing an impressive showcase of selections from his extensive collection of country hits. To prep the crowd for the main event, The Herndon Brothers—a local act lead by Ray Herndon, a country star known for livin' the dream—will layer the crowd in hometown vibes from their wide library of inspiring and honest tracks.
Beyond FilmBar’s colorful marquee lie two separate, yet complementary spaces. At the beer and wine bar, bartenders fill glasses with a dozen wines and more than 25 craft beers, including brews from Four Peaks and Deschutes. A candy stand and murals depicting Chevy Chase and Queen Latifah hint at what else is here: a 70-seat “microcinema” where audiences take in foreign, independent, cult classic, and local films. The theater is completely soundproofed, so moviegoers won’t have to tune out the buzz of lingering barflies, and bar patrons won't have their evening ruined by the sound of Arnold Schwarzenegger's sobering singing voice.