Schnucks Kids Camp is more than a grocery store. While they sell cooking ingredients, their coaches also teach the culinary techniques to transform basics into piping hot dinners. During live demonstrations, novice cooks stop by to watch and learn as chefs whip up featured recipes, doling out samples to passersby. They happily answer any questions about cooking methods and required equipment, helping budding cooks who want to recreate the dishes at home. Necessary ingredients for every demo dish are available for sale beside each demo station, rather than magically stowed under the coach's chef's hat.
The company also encompasses a more structured cooking school, with classes for couples, families, and kids. A sommelier teaches adults about wine-tasting basics in one session; in another, students learn to prepare market-fresh fish. Kids' classes, meanwhile, cover topics from fondue to circus-themed snacks.