The modern athlete is a walking sculpture?made of chiseled brawn that can leap through the air, dart across a field, and pull off wearing a tank top that says, ?The Muscles Not Necessarily from Brussels.? Given this grandeur, it's understandable that some athletes might overlook the means to the end. At Fitzmaurice Performance, co-founders Brian and Shawn Fitzmaurice and their highly experienced staff strive to offer athletes a well rounded path to overall wellness.
While the gym's 6,000-square-foot space lends it a "big box" feel, the family-owned Fitzmaurice Performance prides itself on the tight-knit feelings it fosters among its clientele. Brian and Shawn can now boast 20 years in the personal-training business and 13 years of ownership of Fitzmaurice Performance, offering one-on-one services as well as group classes. They take a four-pronged approach, focusing on performance training, nutrition counseling, motivation and recovery. These facets comprise their 360 Fitness program.
Those looking to get fit outside of the sports realm benefit from their expertise as well with personal-training and small group personal training classes. The instructors lead sessions including hallmark 360 fitness classes, which incorporate exercise equipment such as suspension bands and Power Plate machines. For good measure, Fitzmaurice Performance also has its clients channel their inner Rocky Balboa as they run up and down the gym's stairs.
Even before he founded PowerFit Bootcamp, JR Spear always felt a calling to transform people into fitness machines. A fourth-degree black belt and studied martial artist, Spear spent years training future Marine Corps officers and Iraqi soldiers in self-defense and combat skills. Later, Spear taught his own MMA fitness and cardio-kickboxing classes, along with personal and group training sessions.
At PowerFit Bootcamp, he and his staff of fitness instructors encourage each student to persevere by leading motivational and high-energy classes. At 12 indoor and outdoor locations, students undergo full-body workouts designed to jettison fat and tone muscle. Trainers welcome students of all stripes, giving them a period of time to complete each move, rather than a number of repetitions, encouraging each student to do as much as he or she can without feeling uncomfortable, overexerting, or resorting to time travel. Along the way, coaches track progress and motivate students by noting benchmarks during physical fitness tests on the first Monday and Tuesday of each month.
When Alive magazine publisher Elizabeth Tucker first thought about LASIK surgery as an alternative to the glasses she had worn since second grade, she didn't think it was an option. She feared the cost, worried about the time off work, and was unsure about how safe the procedure would be. Luckily, numerous friends told her about the transformative effects of their own procedures, and she finally decided to take the plunge at Crown Laser Center. There, a team of seven board-certified ophthalmologists, optometrists, and surgeons put Elizabeth and other clients at ease as they correct corneas with trained hands and cutting-edge equipment, boasting a 99% surgery-success rate. Elizabeth is now glasses-free and doesn't regret a thing. "It's been life-changing for me," she says in a video on the laser center's website, "I would recommend it to anyone."
A joint venture between a professional boxer and a team of successful kickboxing-equipment tycoons, Title Boxing Club maintains a network of dozens of studios spread across 19 different states, winning over a devoted clientele with its invigorating and engaging boxing- and kickboxing-themed classes. Each workout uses the heart-healthy exercise of cardio training to satisfy people?s innate desire to punch and kick something other than a broken jukebox. Participants build lithe, strong muscle tissue by delivering powerful blows to punching bags, and build flexibility and agility by practicing roundhouse kicks and hooks. Students can build their core strength and endurance with medicine balls and burpees, enlist a qualified personal trainer to practice their newfound skills in the ring, or just torch calories during intense full-body Power Hour workouts.
Trek Bicycle Store's team of passionate cyclists outfits customers with the same brand-name clothing, accessories, and bikes they know and use themselves. Firsthand knowledge of road, mountain, and city bikes from top industry brands such as Trek, MirraCo, and Gary Fisher means cycling specialists can fit each client with gear that best suits their needs. They help protect riders with helmets from Bontrager and guard them against inclement weather or hitchhiking bugs with jackets and gear from Pearl Izumi.
Trek Bicycle Store also offers repairs, tune-ups, and free maintenance services during the first few months after the purchase of a new bike. Driven by all things cycling, they also host in-store events such as socials and tech clinics.
As they enter the training circuit at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby by trading stations throughout the 30-minute training session. Thirty seconds is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.