Vision in Baraboo

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Since opening shop in 1951, the optical specialists at Dr. Elliot and Webb have worked to sharpen their patients' vision while looking after their eye health. Routine eye exams scout the eye inside and out for any signs of glaucoma or cataracts while gauging prescriptions. The team caters to the needs of each individual by discussing Lasik procedures during free consultations and helping them pick out frames best suited to their face shape.

304 West Cook Street
Portage,
WI
US

Though SEE Eyewear?s specs are only found in their stores, their designs sprout from imaginations around the world. Winner of reader's choice awards in cities ranging from San Francisco to Nashville, SEE Eyewear stocks its frames directly from fashionable frame crafters and passes on the savings of doing business at the source to customers. The company calls on fashion designers from France, Italy, and other style-conscious countries to create one-of-a-kind designs to be featured on store shelves and client faces. Before that happens, though, each potential frame goes through a rigorous design and review process to ensure its distinctiveness and quality before it can be added to the national eyewear shop?s exclusive coveted selection.

From cat-eye to horn-rimmed and perfectly round to wayfarer-inspired, the cost of each frame includes single-vision lenses, giving customers the simplicity of a flat price that doesn?t require customers to pay an extra prescription fee or mine their own bifocal quarry. SEE Eyewear also trains its staff members to be aesthetically savvy so they can find the perfect fashion-forward, vision-correcting specs for any face shape, mood, or fashion sense.

437 State St.
Madison,
WI
US

Since Dr. Stanley Pearle opened the doors to the first Pearle Vision in 1961, the franchise has expanded to more than 800 stores nationwide. In these stores, optometrists assess the ocular health of patients before onsite opticians help them navigate the assortment of frames from brands such as Versace, Ray-Ban, and DKNY. If they're not in the store, clients can utilize the Try-On tool, uploading a photo to see what they or their dog looks like in different types of glasses. Pearle Vision also helps focus the world with contacts from Acuvue and Biofinity.

6231 McKee Road
Fitchburg,
WI
US

Wisconsin Vision’s crew screens eyes for aberrations and illnesses and presides over an extensive selection of designer frames and lenses. At each location, optometrists perform thorough exams, producing prescriptions that recommend single-vision or progressive lenses from Zeiss. Newly ground lenses can then be fitted into any number of designer frames from the likes of Ray-Ban, Coach, or Calvin Klein. Antiscratch coatings protect the glass panes, and Transitions lenses allow any set of specs to turn into sunglasses when one steps outside or auditions for a classic-rock band.

2612 E Washington Ave
Madison,
WI
US

Wisconsin Vision’s crew screens eyes for aberrations and illnesses and presides over an extensive selection of designer frames and lenses. At each location, optometrists perform thorough exams, producing prescriptions that recommend single-vision or progressive lenses from Zeiss. Newly ground lenses can then be fitted into any number of designer frames from the likes of Ray-Ban, Coach, or Calvin Klein. Antiscratch coatings protect the glass panes, and Transitions lenses allow any set of specs to turn into sunglasses when one steps outside or auditions for a classic-rock band.

202 Westgate Mall
Madison,
WI
US

Opened in 2008 by experienced doctors Richard and Angela Olson, Olson Eye Care offers top-notch customer service and a wide selection of stylish frames at its Madison and Waupun locations. Olson’s shelves are fully stocked with high-quality products from Nike, Gucci, and other designer brands, plus the original monocle worn by the Monopoly guy. The friendly opticians treat both children and adults, performing eye exams, LASIK consultations, and contact fittings.

462 Commerce Dr
Madison,
WI
US