The staff at Advanced Vision Center stays up-to-date with trends in eye care, from the latest diagnostic technology to the most sought-after ocular fashions. The crew employs modern digital equipment during comprehensive eye exams, and within about an hour, pairs high-tech lenses with frames from high-end designers such as Mykita, Oliver Peoples, Gold & Wood, and Ray-Ban. They also stock a wide variety of contact lenses for people who hate explaining to their children that taking glasses off creates the exact opposite effect as when Clark Kent does it.
The team includes a certified specialist in orthokeratology, a nonsurgical technique that gently reshapes the cornea with custom-designed retainer lenses that clients wear as they sleep.
With the opening of its first store in 1989, Eastern Boarder established a foothold in the then nascent extreme-sports category and has since ridden the explosion in popularity of skating, snowboarding, and BMX. Today, at each of its five stores, devotees of these now mainstream sports can find gear, accessories, and apparel by manufacturers such as Volcom, Neff, and Nike. In recognition of its staying power, Snowboarder magazine named Eastern Boarder the Coolest Shop in the Country in spite of several sabotage attempts on its thermostat. The shop also sponsors a pro snowboarding team that’s been acclaimed by the likes of ESPN Action Sports.