A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Cody King understands muscles. Aside from graduating as the valedictorian of his class at MTC, the licensed massage therapist spent 10 years working as a certified fitness instructor, allowing him to bring a unique understanding of the body's need for recovery, relaxation, and frequent fist bumps to the massage table. Drawing on his expertise in musculoskeletal anatomy and physiology, he integrates multiple massage techniques––including Swedish, hot stone, and neuromuscular therapy––to customize treatments that address specific pain- or stress-related complaints. He also works in tandem with a licensed physician at Capitol Spine and Rehabilitation, where physical therapy and chiropractic medicine meet spa-like services, to help clients find relief from injury and get back on the leapfrog circuit as quickly as possible.
From wall-length windows, passersby peek into the fuchsia halls of U-Wink Eyelash Extensions and watch as experts carefully elongate lashes and transform normal eyelashes into dynamic and striking blinking machines. During the eyelash-extension sessions, the specialists bond between 30 and 120 individual lashes made of synthetic materials, silk, or mink to natural lashes, meticulously skipping baby lashes in order to avoid disrupting the lashes’ natural lifecycle. In addition to lashes, the specialists dress eyes and faces with mineral eye shadows during makeovers or makeup lessons using a handful of the 40 colors that can be used as eye shadow, lip gloss, eyeliner, nail polish, or thought bubbles.
Luciana’s Massage & Spa Therapies, LLC’s three licensed massage therapists assuage sore muscles in a cozy, tranquil setting complete with heated massage tables, flickering candles, and soothing music. The therapists are skilled in multiple massage styles, including deep tissue, which tackles specific issues with intense pressure; ashiatsu, with the practitioner balancing herself from bars and using her feet to administer the massage; and bamboossage, a tension-relieving technique that is performed with bamboo sticks. Along with massage therapy, the spa’s licensed aesthetician nurtures skin with facials and body wraps, making it look more youthful than the audience at Sesame Street Live.
Live Love Day Spa's licensed aestheticians and massage therapists work together to bolster inner wellness and imbue exteriors with a healthy glow. Magenta orchids peek out from all corners of the spa, lending their fragrances to the air while steady hands uproot unwanted fuzz and turn back the clock on complexions with an array of organic facials, vitamin C peels, and anti-aging treatments. Massage therapists ease physical and emotional tension with a slew of relaxing modalities, calling upon heated stones, aromatherapy oils, and deep-tissue techniques to relieve aches caused by skeletons trying to break loose of their human shells.
Amid shelves lined with curiosity-inspiring playthings, and plenty of areas for concentrated toy testing, owners Aimee and Craig Gremillion can be spotted chatting with customers about their toy needs. The cheerful duo stocks their neighborhood shop, located within Citiplace, with puzzles, workbooks, arts-and-crafts kits, and games that, like scratch 'n' sniff vocabulary tests, encourage children to equate learning and creativity with fun. They rely on trusted toy brands such as Lego, Toysmith, and Fisher-Price and boast complimentary gift-wrapping services as well as complimentary personalization for select products.