You and your massage pal will stretch out side by side near a calming fireplace in a private room decorated with glittery curtains and ornate lamps. Amethyst’s professional therapists will use soothing, rhythmic palm strokes to rub and roll your entire body until its circulation improves and tension melts into the carpet like a puddle of Gak. Each treatment is customized to the client’s particular stress-busting needs. Massaged together, you and your special someone will be able to finally finish filing that insurance-fraud claim or blissfully catch butterflies after sharing this soothesperience.
Phountain Health was founded on the theory that staying healthy involves balancing the body's pH levels. In addition to bottling pH-balancing alkaline water—avilable for demonstration and soon to be available via delivery—Phountain Health hosts infrared-sauna sessions, which aim to improve circulation and oust toxins, as do the spa's ionic detoxifying footbaths. The business' communal approach can also be seen in hot-yoga classes, where clients work out together rather than sit alone on the couch sipping battery acid.
Boca Tanning Club salons bronze clients with the help of super tanning beds and booths, as well as UV-free VersaSpa spray-tanning booths. Clients walk past the painted vines, rocks, and rainforest-themed decor before stepping into the spray-tanning booths, which gild limbs in 60 seconds, or into a super bed, which caramelizes skin in less time than a traditional bed. In private rooms, technicians wielding airbrush systems custom shade and contour muscles while de-emphasizing vestigial tails.
Prior to opening her own studio, Couture Facials, licensed aesthetician Jessica hopped from the East Coast across the pond to Italy and Paris on a quest for the finest European skincare products. She returned to the United States and recruited a staff of beauty professionals to make use of her findings during a slew of skincare services. Each of the staff members is well-trained to perform a number of services, from exfoliating microdermabrasion treatments to anti-aging facials. Some treatments, such as the Fully Loaded facial, include a relaxing massage; others require the spa’s licensed massage therapists to step in and exclusively cater to tense muscles during deep-tissue, Swedish, and lava-stone massages. Though Couture Facials offers a relaxing environment to unwind, clients can also request at-home services, which save them the trouble of traveling or overcoming their fears of being attacked by a cloud.
Betty Lynn practices art on a surface far more delicate than a canvas: the human face. With a steady hand, she gently applies makeup in intricate designs that befit each client, from brides wanting a rosy glow to models looking to make a fashion statement with dramatic eyeliners and lashes. For a more subtle effect, her makeup applications can also simply accentuate the client's facial features in a flattering way.
Betty Lynn's artistic skills aren't just limited to makeup applications. At birthday parties, she thrills kids by painting their faces with their favorite designs, such as a Spiderman mask or the cover of a math textbook. She also travels to private residences to paint customized murals in kitchens and nurseries.
A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.