Starting at two o'clock in the morning, trucks head out from Urban Organic's headquarters carrying boxes of organic, local produce to drop at doorsteps from the Bronx to Brooklyn and far-off lands such as Long Island and Connecticut. Each box holds a variety of seasonal fruits and vegetables, such as apples, chard, arugula, and bananas, each certified organic by the USDA. Since the selection rotates weekly, an included newsletter introduces the produce to families with handy tips on storage, cooking, and conversation starters.
The handy subscription service visits each of its delivery zones once a week so urbanites have easy access to organic, locally grown meals. Families can also take advantage of lower price tags than those at local grocery stores or black markets, since Urban Organic buys in bulk from organic farmers' cooperatives and distributors.