Perhaps one of the best words to sum up winemaker Orville A. Gertsch's method is patience. In 1996, he decided to turn his winemaking hobby into a profession, and planted his first vines the following year. And yet it wasn't until the 2001 harvest that Orville was ready to push his wine into full retail production. That same year, he registered his operation's name: Prime Country Winery.
Though he handed the managerial reins to his son Fred in 2002, Orville still draws from more than 30 years of experience to produce a range of handmade red, white, and blush wines. He and his staff use only the grapes they harvest on their own Denton vineyard, a decision central to their mission and to ensuring none of the grapes are actually tiny spy cameras. They pick all of their plantings by hand, and rack—rather than filter and pump—the must, a labor-intensive process that Orville finds infinitely more rewarding. Using these old-fashioned, chemical-free processing techniques in tandem with modern steel equipment, Prime Country Winery fills its tasting room with craft wines ranging from dry to sweet.
Weathered azure and stretchy navy, intricate stitching and gleaming studs—denim comes in all variations and with myriad embellishments at Edge Women's and Men's Apparel. Jeans from Miss Me, Rock Revival, Big Star, and MEK USA DNM stuff wardrobes alongside jeggings by Mavi, which hug legs tightly enough to help reassure friends that you haven’t stolen their record collection. These pair with a constantly changing array of tops that are draped, beaded, and sequined according to the latest trends, or comfy T-shirts from the likes of Velvet Stone. Men, meanwhile, can slip on button-downs and polo shirts, and everyone can show their team spirit with Huskers apparel. Free alterations ensure that garments don’t fall off during pogo-stick competitions, and accessories from cowboy boots and flip-flops to belts and Jessica Simpson sunglasses add the finishing touches to ensembles.
Health-conscious customers turn to Max Muscle for experienced sports-nutrition specialists and a wide selection of vitamins and nutritional supplements. The company blends its own high-performance products, including Cleanse and Lean ($37.25), which helps shed water weight while purging the body of waste and accumulated lint, and the MaxPro Super Protein Concentrate ($49.99 for 4 lb.), which contains more than three times the bio-available protein of regular whey powder. The Max ARM supplement ($49.99) accelerates postworkout muscle, while the 13 essential vitamins in nutrient-rich Vit-Acell ($33.74) help keep bodies fit as a fiddle training for its first bout against the viola.
Schrock Innovations Computer Company offers award-winning service and support and the most advanced diagnostic and repair services in Nebraska. With multiple locations in Lincoln and Omaha, Schrock can fix your desktop or laptop, recover data from a bad drive, build you a new computer, or just answer your common questions!
Dressing up digits since 1905, Sartor Hamann employs a well-versed crew of registered jewelers and certified gemologists to adorn shoppers with a vast selection of sparkly stones and accessories. Swarovski Crystal figurines ($40+) replace shabby hood ornaments with geometric symphonies of light, and freshwater-pearl necklaces ($99) seek sanctuary from clamshell captors by elegantly clinging to safe-harbor necks. Sartor Hamann's own line of swiss watches ($150+) simultaneously pleases eyes and dissuades Captain Hook with beautifully crafted precision tuning. A panoply of 14-karat gold earrings ($50+) and engagement rings ($295+) awaits to illuminate romantic gestures. The Gemvision CAD system lets you create your own custom jewelry, bringing personalized bling to life like a laser-wielding Geppetto. The gargantuan showroom at Sartor Hamann’s newest Lincoln location on Pine Lake Road casts a glowing sheen over an impressive showcase of designer pieces, and the blisteringly bright array of engagement rings at the O Street location keeps emergency-apology supplies on hand following another disastrous weekend getaway to the cement museum.