At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
Bergmann's has matched customers with quality appliances, electronics, mattresses, and furniture for more than 40 years. The shop carries major brands, such as Maytag, KitchenAid, Whirlpool, Serta, LG, and Sony, and their expert staff and encyclopedic robot are always on hand to expound on each item's features. In addition to its knowledgeable salespeople, Bergmann's employs technicians with factory training to professionally install and repair appliances.
In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
As a local grower of all its products, Mayfield Nursery Inc. runs more than 80 greenhouses yielding a total of about 750,000 plants every year, including more than 1,200 varieties of perennials and herbs. Like bratwurst, plants marked with a Green Select Perennials label thrive in Midwestern climates. Vibrant and diverse, perennials range from velvety red pomegranates to delicate white snowdrops.
In addition to a huge array of perennials, the nursery stocks herbs, vegetables, trees, and shrubs alongside stone bird baths, pottery, garden accessories, and gifts. Upon request, staff members offer delivery services, consult with clients, dispense helpful growing and planting tips and can even plant a container of lush blooms for you.
A family gathers in front of a fire to watch flames dance inside a teepee of logs. After several moments, a uniformed staffer walks over to ask whether they have any questions, and, startled, they stop telling ghost stories or reminiscing about bygone summer bonfires to think about whether they'd like that very model in their own home. Fireside Hearth & Home's cozy design room has that effect. Several staged but comfortable living rooms, kitchens, and patios revolve around fireplaces and stoves, letting customers really imagine life around the hearth. The inventory of gas, wood, and electric fireplaces, as well as stoves and inserts come out of the workshops of top brands such as Heat & Glo, Heatilator, Quadra-Fire, and Outdoor Lifestyles. The knowledgeable staffers can explain the variances of styles and features, as well as install new fireplaces and convert wood fireplaces to gas ones.
Dedicated to celebrating family rituals, traditions, and customs in life, White Jasmine dedicates itself to the most popular ritual of all: food. Beyond offering a variety of spices, teas, and flavored gouda cheese in the store, the staff conducts cooking classes in which they impart skills in everything from handling traditional Pakistani woks to converting staples such as rice and bigger rice—also known as potatoes—into gourmet meals. The store's president, Huma Siddiqui, also produces a half-hour cooking show, Everyday Cooking, seen on Madison TVW every Sunday morning.