Founded in 1914, the original New York City location of Sterling Optical doled out frames amid the Ford Model Ts and paperboys that swarmed the city's financial district. The original band of eyesight experts weathered years of economic depression by impressing customers with speedy, full-service vision care, later launching a second store near Washington, DC. Today, a century of steady franchise expansion has given rise to almost 200 store locations in 23 states. Most locations continue the tradition of offering one-stop optical services, giving customers access to exams and onsite labs that manufacture glasses in one hour. The spectacle provider has been named one of the nation's leading franchises by Entrepreneur magazine.
Opened in 2008 by experienced doctors Richard and Angela Olson, Olson Eye Care offers top-notch customer service and a wide selection of stylish frames at its Madison and Waupun locations. Olson’s shelves are fully stocked with high-quality products from Nike, Gucci, and other designer brands, plus the original monocle worn by the Monopoly guy. The friendly opticians treat both children and adults, performing eye exams, LASIK consultations, and contact fittings.
At Primary EyeCare Associates and EyeWear Gallery, four optometrists diagnose and correct vision problems with state-of-the-art services and instruments, including the NIDEK TonoRef II Autorefractor/Keratometer. They collaborate with patients to design personalized treatment plans, considering the patient’s lifestyle and eye condition before recommending LASIK and prescription eyewear. Frame stylists and optometric technicians support the process, whether recommending designer frames or teaching clients how to insert contact lenses.
Wisconsin Vision’s crew screens eyes for aberrations and illnesses and presides over an extensive selection of designer frames and lenses. At each location, optometrists perform thorough exams, producing prescriptions that recommend single-vision or progressive lenses from Zeiss. Newly ground lenses can then be fitted into any number of designer frames from the likes of Ray-Ban, Coach, or Calvin Klein. Antiscratch coatings protect the glass panes, and Transitions lenses allow any set of specs to turn into sunglasses when one steps outside or auditions for a classic-rock band.