On a trip to Chicago from his native Italy, young Mario Tricoci changed his life forever. The fledgling hairdresser stopped in at a prestigious salon, where he impressed the owner with his impeccable display of skill and landed himself a job. The next six decades brought strings of industry awards and the opening of his very own salon, which soon exploded into 26 locations in four states. With his styling prowess proven both to the industry and to the clients he encountered each day, the coiffeur decided to share his gift with others. In 2004, he established Tricoci University to foster a new generation of cosmetologists and spa technicians trained to thrive in the luxury-spa industry.
Throughout the Midwest, Tricoci protégés study a rigorous curriculum in high-end salon and spa surroundings to learn how to create beautiful hairdos, choose skin-flattering cosmetics, and beautify nails and skin. A team of experienced industry professionals readies pupils for the beauty world with in-depth classes, and outside education arrives via video demonstrations and guest-artist lectures on Vidal Sassoon's Wedge-Bob Postulate. More advanced students get a preview of their career to come by beautifying real people during instructor-supervised treatments, which lend the stylist essential experience as the client enjoys a pampering session at a discounted rate.
David Merriweather's massage skills don't just ease the muscle aches of office executives and busy parents—they were also fast, focused, and aggressive enough to land him a job as a massage therapist for Cirque du Soleil. With this experience under his belt, David's circus-trained hands dance over his clients' bodies to assuage pain through a gamut of massage modalities. His deeply relaxing Swedish massages utilize light to medium pressure and aromatherapeutic oils to loosen tension and stimulate circulation, and the warmth of heated basalt stones soothes multiple layers of muscular tissue during hot-stone massages. For relief from deep-seated aches, pains, and sinew skirmishes, David wields the pinpointed pressure of deep-tissue massage or trigger-point therapy. Sports massage helps to increase the range of motion of athletes and puppets who wish to become real.
Like the Manhattan street with which it shares a name, Madison Avenue Style entertains a lot of foot traffic—rather than tourists and commuters, however, the salon and spa greets loyal clients and first-time visitors drawn to professional products from the likes of Schwarzkopf, Dermalogica, and Jane Iredale. The salon's stylists wield these products to great effect during haircuts for women and men—the latter of which also draw on Gage creams and conditioners to create styles to impress potential employers and ward off rival biker gangs.
Alongside Madison Avenue's team of stylists, aestheticians and nail technicians practice their trades within the well-lit, white-walled salon. Weary bodies perk up after massages, facials, mani-pedis, and waxing services, many of which take place in private treatment rooms where flickering candles illuminate pandas munching on tasteful plant decorations.
At Creations by Christina, experienced stylists transform tresses with precision cuts, vibrant hues, and deftly sewn weaves, washing finer hair clean with shampoo by Biolage and polishing coarse coifs with Joico products. Mane tamers chat with clients as they snip face-framing styles for men and women and dye locks to a sun-kissed gold or a black as dark as a chalkboard’s soul. Chemical treatments relax curls and frizz to add elegance to an evening on the town and moisturize to ensure manes retain their youthful shine and bounce. Weaves augment natural headscapes with sewn-in strands or adeptly glued tracks, and patrons can opt for a dandruff or protein treatment before persuading the other patrons to join them in a game of human chess on the salon’s checked tile.
An outspoken advocate and preeminent researcher of medical laser technology, Dr. Gregory Chernoff brings his vast experience in the field to his cosmetic practice. Together with Dr. Khoa Lai and Dr. Montegut, he spearheads the charge against unwanted bodily imperfections such as obesity, unwanted hair, and varicose veins with both surgical and nonsurgical procedures. Outside of his practice, Dr. Chernoff has appeared on Dateline and BBC World News to promote the proliferation of lasers in medical procedures and the declaration of a national laser day.