Back when it opened its first location, Crunch gym had no air conditioning or locker rooms, so staffers had to invent novel tactics to attract members, such as enlisting a live rapper to accompany hip-hop aerobics sessions. Bereft of fancy trimmings, the staff relied on imaginative classes that combined exercise with fun to build a base of loyal fandom and positive buzz. Their judgment-free attitudes and creativity eventually paid off, giving them enough steam to accrue new equipment, several franchise locations, and a reputation for turning boring workouts on their heads.
Today, Crunch locations have all the expected amenities. They boast brand-name machinery and certified trainers, as well as involvement with dotFIT, an online fitness and nutrition resource for members. They also host a range of group fitness classes, covering disciplines such as Zumba, yoga, Pilates, and TRX.
Strength, power, endurance, and agility. These are just four of the 10 components of fitness that the instructors of Commando Fitness promises to help its students improve. This was the dream of US Army vet Mark Daniels, to draw together his talent for personal training and his military experience to help others get fit. Virtually all of his trainers bear a military background, made evident by the workouts that use military techniques that helped soldiers the world over prepare for battle. Contrary to expectations, these instructors keep students motivated without screaming, yelling, or the use of fire. No two workouts are exactly alike, which helps students stay interested, and they take place in almost any kind of weather.
What services does your business offer and what makes your business stand out from the competition?
We have ENERGY! We care about our members and their goals! This should be the best hour of your day! We want to build a community of fitness enthusiasts. We have parties and events and want to welcome you to the Reign City Fitness Family!
Exercise is challenging. How do you keep clients motivated and engaged?
We believe in energy, variety and humor. You'll sweat and laugh at the same time! You will NEVER be bored!
What was the inspiration to start or run this business?
We were tired of the big box gyms! We want to service our members and give them what they desire, not cater to the corporate model.
What do you love most about your job?
I love teaching people that want to be taught! When that light goes off in a client's head, we celebrate together. Fitness should involve body AND mind!
When prospective NFL players want to shave precious milliseconds off their 40 yard dash, or add inches to their vertical lift, they hit the gym at Ford Sports Performance. The trainers there have spent years on the football field, and that?along with quantifiable results?has attracted at least a dozen pro football players, including some of the championship-winning Seahawks players, to the facility for training.
And while the combine prep program and off-season training regimen are designed for aspiring pros, the 10,000 square-foot facility has plenty to offer for kids and adults devoted to healthy living. Speed and agility classes for kids help develop the control, flexibility, and proper running necessary for school sports or careers modeling athletic gear. Adult classes, on the other hand, cover everything from interval-training group boot camps and body sculpting to weight loss.
Spread across 17,500 square feet of training space and a 5,000 square foot indoor turf field, CrossFit Bellevue's huge equipment cache ensures that members have the ability to challenge themselves within a safe and supportive environment. But just what kind of equipment are we talking about? Try two indoor sprint tracks, 21 regulation-size lifting platforms, ropes, rings, bars, and medicine balls. Yet with all those options, safety remains the key priority for the coaches?including former members of the armed services and competitive athletes?who monitor each student's technique to help minimize injury risk and maximize effectiveness.
These CrossFit workouts emphasize the importance of functional exercises that mirror the kinds of movements people use in everyday life, such as running, jumping, climbing, lifting, and throwing. With the help of kettlebells, free weights, sandbags, and other objects, trainers can teach people of all fitness levels how to scale the load and intensity of each exercise. It's that extra level of care and individualized attention that helps keep members feeling confident and motivated as they work toward their fitness goals.
It may seem counterintuitive to up your energy by expending it at boot camp, but Coach Cassie knows better. The fitness instructor creates outdoor boot-camp routines that not only exhilarate, but also burn calories and tone muscles—what she calls Pulse Boot Camp. It's a fitting name since her mash-up of strength training, running, core work, and other exercises gets pulses racing.