Back when it opened its first location, Crunch gym had no air conditioning or locker rooms, so staffers had to invent novel tactics to attract members, such as enlisting a live rapper to accompany hip-hop aerobics sessions. Bereft of fancy trimmings, the staff relied on imaginative classes that combined exercise with fun to build a base of loyal fandom and positive buzz. Their judgment-free attitudes and creativity eventually paid off, giving them enough steam to accrue new equipment, several franchise locations, and a reputation for turning boring workouts on their heads.
Today, Crunch locations have all the expected amenities. They boast brand-name machinery and certified trainers, as well as involvement with dotFIT, an online fitness and nutrition resource for members. They also host a range of group fitness classes, covering disciplines such as Zumba, yoga, Pilates, and TRX.
Each of Seattle Sun Tan's 39 locations spans between 2,000 and 4,000 square feet of space dedicated solely to the art of un-sunbathing. Washington-state tanners strut down immaculate hallways dotted with framed original paintings and contemporary artwork before settling into private rooms where they may acquire their desired shade while enjoying the sounds of their own music or prerecorded subliminal messages piped in through the iPod dock perched near each bed. The Smart Tan?certified staff guides clients in selecting which of the five levels of UV bed best fits their tanning needs and whether they desire a short tan time, prefer to stand up or lie down, or wish to bask beneath high-pressure face lamps. Shop shelves offer home tanners quality products from Australian Gold and Swedish Beauty, whereas spray-tanning options from VersaSpa and SunFX both impart a natural-looking faux glow that takes mere minutes to apply and lasts for days.
Aiming to keep their clients looking and feeling great, Tropical Tans offers a variety of services, from B-12 injections and red-light therapy to custom airbrush tanning. Upon entering the low-lit, luxuriously appointed boutique, visitors can head back to private rooms to enter stand-up, lay-down, or hamster-wheel tanning beds. Or they opt for a restorative, UV-free session in one of the red-light-therapy beds.
When the staffers at Desert Sun Tanning Salons say they can fix your problems with a cocktail, they’re not talking about libations. Instead, they’re referring to a method that combines two types of bronzing styles. After lying in a traditional sunbed, patrons pop into an automatic spray-tanning booth. The idea is that the UV rays in the bed trigger melanin production and open the pores so that the spray tan goes on darker and lasts longer. Of course, customers can indulge in either of these options separately, choosing from a fleet of machinery that includes Mystic Tan and VersaSpa sunless tanning booths and silver-, gold-, and platinum-level sunbeds.
They can also undergo a session that doesn’t change the skin’s tone, but, rather, tones it. Red-light therapy drenches the skin in fluorescent light that boosts collagen production in order to firm skin, tighten muscles, and transform sagging bloomers into boxer briefs. Regular salon visitors can consider purchasing a membership, which entitles them to tanning-bed upgrades and discounts on skincare products.