There’s no doubt that Fire & Ice Hair Company has class. For starters, the salon is committed to green products and methods; they recycle more than 85 per cent of salon waste and exclusively use products by La Biosthetique Paris—a company that creates its packaging using wind, water, and solar power. More obviously, Fire & Ice's space—blanketed, of course, in the soft glow of energy-efficient light bulbs—reveals a high-end salon, complete with rich wooden floors and pearl-white styling chairs.
What's missing, however, is the attitude. Unlike at many upscale establishments and children’s book clubs, the staff skips the highbrow demeanor in favour of friendly chatter.