In 1975, four friends with hearts full of the great outdoors decided they needed a place to get gear indoors. This quest for adventuring equipment lead Bubba Sloan, Gerald Marshall, Denny Mays, and Ned Buxton to found High Country Outfitters as a gear shop for all manner of activities performed under the sun. These days, Bubba runs the retail side of things in Buckhead, while Gerald continues to captain daring cruises down the Ocoee River's relentless rapids. The store kits out customers for safe communing with nature with tools and togs from manufacturers including The North Face, Patagonia, and Big Green Egg, whose verdantly painted smoker grill creates hot meals in the midst of a long trip or particularly boring wait in the airport. Meanwhile, guides lead expeditionary parties along on waterborne trips down the Middle and Upper Ocoee’s burbling banks, recapturing the sun-dappled fun that inspired the store's creation in the first place.