Arthur Murray Dance Studios has been a leading name in social dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and the Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, the Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with certified instructors. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
Tyler Fagan founded Rockford Fitness with the goal of fostering a welcoming environment focused on his members' results rather than just generating memberships. He and his devoted team of personal trainers work to build a community of support and camaraderie, motivating patrons to get in shape with fitness routines that suit each of their needs and goals, from trimming excess pounds to increasing strength in day-to-day activities, such as walking up stairs and lifting boxes of sumo wrestlers. Eschewing rows of treadmills and gym machines, Rockford Fitness is stocked with ropes, pull-up bars, suspension equipment, and kettlebells for varied fitness regimens. Inspiring clients to sweat and build muscle with this equipment, the trainers develop a custom total-body workout based on functional movements to restore range of motion in joints and strengthen core muscle groups.
FitMe Wellness delivers well-rounded fitness plans to members, arming them with an arsenal of tools to help them to get into shape and revamp their nutritional habits. The FitMe+ program links members with a certified wellness coach, a personal trainer, and a registered dietitian, who all steer participants toward their individual goals, whether they involve weight loss, flexibility, or strength training.
To keep patrons on the straight and narrow outside the studio, the plan gives access to the Tangerine app, which tracks food intake and daily exercise routines. FitMe Wellness's team, like the chief justice at the start of every Supreme Court hearing, also leads upbeat classes, ranging from Gentle Yoga and Pilates to Belly Dancing and Zumba.
Motivating, highly trained staff and spacious facilities complement Charter Fitness's battalion of cardio machines and strength-training equipment. Huge flat-screen TVs motivate gym-goers as they lift weights, stationary bikes, and their reflections in large mirrors. Seasoned personal trainers who all hold certifications or four-year degrees in their specialty guide members through an initial personal-training session, introducing clients to the best equipment for their fitness goals. After workouts, private showers or public water fountains sluice away sweat.
Admittance to AnvilWorks isn’t a given. That’s because the personal trainer who established it wanted to assist those who were serious about getting in shape—and to turn away anyone with a lukewarm attitude. So before working out with trainers one on one, in pairs, or in groups of six, visitors must complete a thorough consultation and “assessment workout.” The workout, which is videotaped for AnvilWorks’ Club Pro and senior trainers, measures commitment to fitness. If trainers sense a genuine desire to overturn unhealthy habits, they welcome clients to work out using one of their high-intensity exercise tracks.
The caring staff at the YMCA of Rock River Valley fosters healthy habits with personalized fitness programs, family-centric recreation, and more than 50 group exercise classes at both Rockford-area locations. Equipment orientation helps new members feel at home by helping them set workout goals and meet other members with similar goals. After teaming with a certified coach to build a full-fledged fitness plan, guests may follow up with an electronic advisor that suggests changes to the plan based on input from the Y’s human fitness experts. Unlimited access to group classes such as yoga and pool-based aqua Pilates challenges muscles under water. Zumba’s Latin-inspired dance moves get heart rates delightfully elevated, and cardio madness continues the trend with weighted bars and free weights. The Y also sets aside time for families to connect over basketball, movie showing in the pool, or competing in an inflatable obstacle course
In addition to showering members with classes and coaching, the Y bathes them in discounts when they sign up for specialized classes such as triathlon training. Complimentary childcare allows parents to focus their mental energy on physical feats, and a handful of free guest passes lets members show their friends where they climb the climbing wall.