Since 1973, archers have lined up to hone their shots at the front of Victory Archers' 12 regulation-size lanes. The arrow-slingers who line up there aren’t just a random collection of archers––though the indoor range does hold open shooting on Wednesday nights––but a community of archers drawn from leagues, lessons, and a group of members who team up not only to shoot, but also to maintain the facility. The real-world results from the community-based lessons and sans-leotard practice sessions have been impressive, as evidenced by the 17-point buck and other wild trophies that have been felled by club members.
The tech-savvy staff at AT&T Authorized Retailer keeps customers connected with AT&T cellular phones and phone accessories. Fingers fly over the touch screens of dozens of smartphones and wireless devices, including AT&T’s Impulse 4G phone, which runs on Android 2.2 OS and snaps pictures with a built-in camera ($29.99 with two-year contract). The Blackberry Torch 9860’s 4G broadband network moves along loitering data, and a 1.2 GHz processor streamlines videos and games ($99.99 with two year contract). Tunes traverse a 3.5-millimeter auxiliary audio cable by Griffin ($14.99) that connects iPhones to car or home stereos. Also, 4GB of photos, data files, music, and videos find storage real estate on SanDisk’s SDHC memory card ($24.99), delighting audiobook dealers specializing in Proust.
For more than 60 years, Toys“R”Us has been helping kids be kids and grown-ups to revisit their childhoods by providing one of the largest selections of top-brand toys, electronics, games and everyday baby essentials. Founder, Charles Lazarus, revolutionized the toy business by modeling his stores after supermarkets, providing a variety of options to suit varying ages and interests and offering customers to help themselves and have fun in the process. Today, that sense of playfulness is evident at nearly 600 stores in the United States alone, including a flagship location in Times Square where kids are greeted by a 60-foot Ferris wheel, a 5-ton animatronic T-Rex, and a life-sized, 4,000-square-foot Barbie house.
Beyond everybody's favorite bikes, trains and video games, each Toys“R”Us store keeps its shelves stocked with the season’s must-have toys as well as nostalgic standbys that never go out of style. Time-tested brands such as LEGO, Radio Flyer, NERF and Fisher-Price share the shelves with an expansive selection of electronics for older kids, including Wii U and tablets. And though the company has inspired generations of boys and girls to try their hardest not to grow up, it also strives to ensure budding brains develop right on track by devoting a significant portion of its stores to “smart-play” with a wide selection of electronic learning toys and software.
Toys“R”Us—whose extended family of brands includes Babies“R”Us and FAO Schwarz—has earned a number of awards and recognitions through the years, including a spot on Fortune’s list of the World’s Most Admired Companies in 2012. The company has also drawn considerable recognition for its expansive charitable efforts, which include partnerships with the Alex’s Lemonade Stand Foundation and Save the Children. This year also marks the tenth consecutive year that the company has partnered with the Marine Toys for Tots Foundation to collect new, unwrapped toys and monetary donations in its stores to benefit the organization.
With more than 386 locations dotting North America, JCPenney Optical's ubiquity is matched only by its extensive selection of contact lenses and designer frames that includes brands such as Armani Exchange, Liz Claiborne, and Nicole Miller. Despite this wide reach, all lenses are cut at the same optical laboratory, ensuring a consistency of quality and a pretty good idea of where to look if your glasses run away from home. Each location has an independent state-licensed doctor of optometry, who can perform vision exams and help clients determine which type of vision correction will work best.
At Created By You, visitors discover new depths of their creativity. Armed with a rainbow-array of supplies, guests make masterpieces on ceramic or canvas. When painting ceramics, painters first choose a blank white dish or figurine as their muse, and then adorn it with glaze. Though the glazes appear muted at first, they become vibrant in the kiln where high heat reveals their true colors, much like bringing a baby into a candy factory reveals its true selfish nature. For those trying their hand at painting, they can learn in a more structured canvas-painting class. During these sessions, they'll follow a teacher's step-by-step instruction to create a landscape or still life. Each student works on the same image, but in the end, every image is as unique as its creator. And the sessions are BYOB, so as artists realize their visions, they can also sip on their favorite beverage.
When Roald Dahl wrote Charlie and the Chocolate Factory, he imagined a much-coveted golden ticket that granted access to myriad wonders and unveiled the inner workings of an entire industry. MetaBody created a real-life version of that ticket with the MetaBody Yoga & Fitness Pass, though it applies to fitness instead of candy. The pass grants access not to a single gym but to classes at a variety of local studios, specializing in everything from yoga to boot camp. With the freedom to move from location to location, students can sample different regimens, instructors, and styles of exercise to cobble together a program that fits their needs and goals. MetaBody's nutritionists supplement class packages by coaching clients in healthy eating, recipe cooking, and speed-reading nutrition-fact labels.