Color Me Rad stages 5K races that transform runners into mobile rainbows by launching cheerful barrages of colored cornstarch. Each color station along the racetrack flings a new, nontoxic pigment at passersby, who wear white shirts to enhance the chromatic onslaught's costuming effects. Brilliant neon-blue, green, purple, and yellow clouds dapple participants along the way, and the race concludes with a prismatic finish-line finale as sprinters chuck colors at each other in celebration. The race's noncompetitive credo shifts the emphasis from speed to silliness, and a portion of its proceeds go to local charities.
Upon registration, each runner collects a Color Me Rad T-shirt, sunglasses, sponsor gifts, and a race bib. Though they don't receive a gift packet, runners younger than 8 years old can sprint for free, provided they have a waiver signed by a guardian and won't give in to demands for gold from confused leprechauns.
On September 13, Riverside Park is going to glow with neon lights. That's because it will be filled with 5K racers decked out in glow-in-the-dark bracelets, necklaces, and hats along with bright t-shirts and tutus. At 9:30 p.m., racers can jog, walk, or skip their way through the glow stations set up around the park as music blares into the night. Across the finish line, an after party keeps the energy alive with backlights, complimentary drinks from Rockstar, and music until midnight.