Shopping in Berkeley

Good Vibrations – 50% Off Lingerie and Merchandise

Good Vibrations

Multiple Locations

$70 $35

Lingerie, costumes, couples' games, and romantic gift kits with a variety of accessories

Up to 53% Off Apparel at Stella Carakasi's Stella Studio

Stella Carakasi's Stella Studio

Northwest Berkeley

$100 $49

Jersey tops, architectural blousing, sweaters, and unique jackets and coats that transition from workweek to weekend in flattering styles

Half Off Lingerie and Halloween Costumes

Feelmore Adult Gallery

Downtown

$40 $20

Collection of lingerie and skimpy costumes adds spice to bedrooms or Halloween parties

Up to 60% Off Hair Extensions at Hello Tiara

Hello Tiara

Orinda

$750 $374.99

Extensionists add length and volume to hair with non-damaging plastic covered silicon ring that hold hair in place for six months

$24 for New and Used Books at Green Apple Books

Green Apple Books

Inner Richmond

$40 $24

(1118)

Handpicked new and used books, DVDs, LPs, and magazines in an award-winning independent shop with a well-read staff and a vintage ambiance

Up to 86% Off a Custom Photo Print on Metal with Shipping

PrinterPix

Online Deal

$69.99 $9.99

Upload a photo directly from Facebook or Instagram to print on a polished aluminum sheet for a modern living-room or bedroom showpiece

Customized iPhone or Samsung Galaxy Case

MyCustomCase.com

Online Deal

$45 $20

Outfit your iPhone, iPad, iPod or Samsung Galaxy with a cover featuring an uploaded photo or your name or initials on exclusive designs

Up to 58% Off Wine-Tasting Membership

Napa Valley Passport

Online Deal

$59 $29

Access free tastings, discounts, and special promotions at Napa Valley wineries

$15 for $45 Worth of Personalized Cases or Stationery

Paper Concierge

Online Deal

$45 $15

Browse art or photos and search for bold, modern patterns and fun designs to personalize with text and colors

Up to 60% Off Custom-Made Shirts

Made II Fit

Multiple Locations

$120 $65

Tailors take your measurements and customize well-fitting shirts

$30 Buys You a Coupon for 5% Off a Purchase of $1500 or More at RTL

RTL Fine Jewelry Wholesale Diam and Byrs of Es

Downtown

$30 $30

For $30, receive a coupon for 5% off a total purchase of $1500 or more

$10 Buys You a Coupon for 15% Off at Cole Valley Antiques

Cole Valley Antiques

Cole Valley

$10 $10

For $10, receive a coupon for 15% off any single purchase

52% Off from KINGS eLiquid & eCigarette

KINGS eLiquid & eCigarette

North Beach

$48 $23

(13)

Stop smoking with the help of e-liquids and e-cigarette starter kits, which come with a rechargeable battery and carrying case

Up to 52% Off Wine and Wine Tastings for Two

Wattle Creek Winery

Ghirardelli Square at Fisherman's Wharf

$82 $39

(112)

Guests sip stashed-away wines during reserve tasting at award-winning winery, then pick a bottle or two to take home

Up to 51% Off Men's and Women's Clothing and Accessories

Academy of Commons

San Francisco

$50 $25

Triangular gold earrings, ankle cuffs, spiked necklaces, men's rings, and men's casual apparel

61% Off Vapory Shop Starter Kits

Vapory Shop

Vapory Shop

$75 $29

Starter kit includes an Innokin 650 battery and iClear 16 clearomizer, as well as a USB charger, wall plug, and 5 millilters of e-juice

Up to 36% Off a Tour of AT&T Park Led by a Former Player

Mint Pros

South Beach

$298 $215

A former Giants player leads guests through AT&T Park—touring dugouts, the clubhouse, and more—and offers autographs, photos, and stories

$15 or $30 for Maternity Wear and Baby Clothes

Nest Maternity

Lower Pacific Heights

$30 $15

Shop welcomes expectant mothers with tranquil fountains, a lounge, and racks full of cute baby clothes and flattering maternity wear

50% Off Electronic - Beauty / Healthcare

Perpetuity Inc

Central Sunset

$40 $20

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

Up to 51% Apple Electronics Protection Plan

iQue Repair

Online Deal

$59 $29

(13)

Protection plan includes two years of unlimited repairs on multiple models of iPhones, iPads, or iPods

85% Off Online App-Design Course

EwB

Online Deal

$465 $69

12 months of access to a self-guided app design course compiled by No. 1 app designer Chris Stevens with 15+ hours of learning material

Half Off Tote Bag

Del Sol San Francisco Pier 39

Fisherman's Wharf

$20 $10

Get a tote bag at a popular apparel store located on Fisherman's Wharf

45% Off Women's Bridal Fashions

Edressit

San Francisco

$500 $275

Sheer top and lace sleeves are an alluring start to a majestic mesh gown shaped at the bodice

43% Off Memorabilia

Globein

San Francisco

$30 $17

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

Up to 94% Off Sustainable Food News Subscription

Sustainable Food News

Online Deal

$299 $19.99

News source for organic, sustainable, and natural food industry includes daily e-newsletters and archive of more than 20,000 stories

51% Off Compostable-Diaper Service

EarthBaby Compostable Diaper Service

Online Deal

$120 $59

(63)

Compostable diapers are delivered and get picked up each week; diapers are then professionally composted into dirt in 14 weeks

Up to 60% Off Pearl Lounge

Pearl Lounge

Downtown

$40 $16

Jewelers proffer cultured freshwater pearl necklaces, white jade drop bridal necklaces & amethyst earrings among other distinctive items

Up to 52% Off from Jell-O Flowers & Dessert Creations

Jell-O Flowers & Dessert Creations

Redeem from Home

$30 $15

100% edible gelatin-flower desserts with hand-carved petals, available in a variety of fruit flavors

Up to 79% Off Prints from Canvas On Demand

Canvas on Demand

Online Deal

$126.95 $29.99

16”x20” textured artist canvas is gallery wrapped with prints of personal images and touched up with a professional photorealistic finish

Up to 64% Off Bespoke Menswear at BookATailor

BookATailor

Financial District

$198 $99

Skilled tailors take clients' measurements and customize each suit and shirt with fabrics made in Italy and England

Up to 55% Off Jelly Sampler Pack and E-Cookbook

Great American Peanut Butter and Jelly Company

Online Deal

$37.98 $17

Variety of jellies & jams in flavors such as concord grape & raspberry jalapeño, with "Beyond PB&J" e-cookbook featuring 101 diverse recipes

Up to 72% Off Women's Clothing from 24|7 Frenzy

24|7 Frenzy

Online Deal

$60 $18

Build a complete outfit or update your spring wardrobe on a site showcasing dresses, tops, skirts, pants, and sleepwear

44% Off Jewelry

Guzel Design

San Francisco

$45 $25

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

Half Off Fashionable Women's Footwear

Bakers Shoes

Online Deal

$50 $25

Online store with myriad styles, including casual and professional flats, low-and high-rise boots, closed-toe dress shoes, and sandals

44% Off Adult Toys from AdamandEve.com

AdamandEve.com

Online Deal

$45 $25

Trusted supplier of adult toys and accessories for more than 4 decades; discreet shipping arrives with 3 complimentary DVDs and mystery gift

$10 for Phones and Accessories at GoAppleGo

GoAppleGo

Chinatown

$20 $10

iPhone cases in fun designs, USB ports disguised as jewelry, and new iPhones and Apple computer accessories

Half Off Bedroom Chemistry Kit

Bedroom Chemist

Online Deal

$49.99 $24.99

This special chemistry kit comes with three or more surprises and tips booklet designed to rekindle the fire in your love life

Customized Collage Blanket from Collage.com

Collage.com

Online Deal

$109.99 $39.99

Soft and durable fleece blanket customized with a collage pattern of your choosing and finished with personal photos

53% Off Sewing Classes

SHARED

Mission Bay

$15 $7

Award-winning fashion designer Marilyn Yu teaches students how to sew by hand or machine; students bring their own sewing machine & supplies

Up to 55% Off Custom Chinos and Shirts

Custom Chino

Multiple Locations

$198 $99

The tailors make new a pattern for every client, and clothing is completed in less than four weeks

50% Off Apparel and Accessories at Caché

Cache

Multiple Locations

$50 $25

Day dresses, evening wear, and lifestyle separates sport eye-catching prints and rich colors, as well as demure neutral tones

Up to 40% Off Beauty Products at The Beauty Source

The Beauty Source

Walnut Creek

$25 $15

Shelves teem with hair, skin, and beauty products from popular lines such as Paul Mitchell, Redken, and Jane Iredale

Half Off at Beauty Galleria

Beauty Galleria

Floresta Gardens - Bradrick

$10 $5

Beauty products including haircare, nailcare, skincare, and makeup

50% Off Sports Apparel, Gear & Accessories at Heads Up Sports

Heads Up Sports

Concord

$30 $15

Sports apparel, gear, and accessories emblazoned with team-specific logos

50% Off New and Gently Used Sports and Fitness Equipment

Play It Again Sports

Concord

$30 $15

New and gently used brand-name sports and fitness equipment

50% Off Custom Smartphone or Tablet Case

Upper Case

Daly City

$30 $15

Hard plastic and leather cases get custom designs, including family photos and collages

50% Adult Toys at Galleri

Galleri

San Francisco International Airport

$40 $20

Large range of adult toys, novelties, and massage oils in a boutique designed to be intimidation-free

50% Off Children's Books

China Books

South San Francisco

$50 $25

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

Up to 33% Off Prolific Screen Printing Company

Prolific Screen Printing Company

Hayward

$12 $8

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

$5 Buys You a Coupon for 20% Off a Purchase Over $75 at Baby Couture

Baby Couture

Downtown

$5 $5

For $5, receive a coupon for 20% off a children's clothing or accessory purchase over $75

50% Off at Nine Rubies Knitting

Nine Rubies Knitting

Downtown

$20 $10

Mother and daughter run a bright, light-filled shop stocked with yarn, patterns, and all the other supplies knitters and crocheters need

50% Off Mattress

Mattress By Appt

Pittsburg

$100 $50

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

50% Shieno

Shieno

Pleasanton

$50 $25

Shoppers don colorful sarees, hand-embroidered shawls, flowing cotton tunics, and ruby-studded polki jewelry

Interstate All Battery Center—Up to 55% Off Batteries

Interstate All Battery Center-Redwood City

Oak Knoll - Redwood Park

$20 $9

Battery purveyor powers gadgets ranging from cell phones and cameras to computers and medical devices

50% Off at CompAndSave

CompAndSave

Newark

$20 $10

Printer ink and toner cartridges and accessories for brands including Epson, HP, Canon, Lexmark, Brother, and Kodak

50% Off Makeup

Three Sixty Glam

Suisun City

$60 $30

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

Up to 50% Off Children's Apparel, Shoes, and Toys

Teeny Tots Second Time Around Children's Store

Fairfield

$20 $10

Clothiers specialize in lightly-used items for newborns, toddlers, and their mothers

51% Off Boutique Shoes and Accessories at Kicks

Kicks

Downtown Menlo Park

$100 $49

(12)

The vibrant boutique brims with designer footwear, handbags, and accessories by designers such as French Sole and Kate Spade

Half Off Art Supplies at Napa Valley Art Supplies

Napa Valley Art Supplies

Napa Valley

$20 $12

This art-supply shop hosts onsite events and keeps its shelves stocked with brand-name essentials from Prismacolor and Winsor & Newton

50% Off at Traveling Pants

Traveling Pants

Brentwood

$30 $15

Boutique stocks quality pre-owned clothing, such as Seven for All Mankind jeans, Dolce & Gabanna shoes, and Louis Vuitton handbags

61% Off Custom Framing at Fine Art & Frame

Fine Art & Frame

Petaluma

$100 $39

Picture framing in a variety of styles, from modern to traditional, helps to display and protect favorite prints and posters

75% Off Eyewear at Uber Optics

Uber Optics

Petaluma

$120 $30

Optical eyewear and frames by designers such as Oliver Peoples, Paul Frank, and LA Eyeworks

$15 Buys a Coupon for 40% Off Select Tablets at Michley Electronics

Michley Electronics, Inc. (Tivax)

Mountain View

$15 $15

For $15, receive a coupon for 40% off select tablets

Up to 62% Off Custom-Fit Italian Suit at Peter Cassara Clothiers

Peter Cassara Clothiers

Sunnyvale

$795 $299

(41)

Expert sartorialists fit high-quality Italian suits by Renoir, Carlo Lusso, and Giorgio Fiorelli to each client's unique form

Half Off Lingerie, Shoes, Costumes, and Accessories at Pierre Silber

Pierre Silber

Santa Clara

$30 $15

High heels, sultry lingerie, and latex items; perfect for Bay to Breakers costume race on May 11

50% Off Jewelry Pieces

Evarity Trading

Techmart Center

$20 $10

Shoppers accessorize outfits with handbags, watches, earrings, necklaces, and bead jewelry pieces

50% Off New and Used Books at Trade A Book

Trade A Book

Santa Clara

$20 $10

Bibliophiles can find a variety of new and used books in genres such as mystery, romance, and fantasy; newly expanded children's section

Up to 61% Off Custom Jewelry from Stamp the Moment

Stamp the Moment

Online Deal

$40 $19

Personalize lockets with dozens of different charms and baubles, or engrave steel rings with heartfelt messages

50% Off Accessories at Why Not Rhinestones

Why Not Rhinestones

Central San Jose

$20 $10

Pile on the sparkly accessories, including trendy earrings, bracelets, rings, and statement necklaces; clutches and bags also available

45% Off Fragrances and Cosmetics

Ultra Fragrances, Inc.

San Jose

$20 $11

Fragrances from top designers alongside skincare products, makeup, moisturizers, shampoos, and cosmetic tools

50% Off Dress Rental

My Sis' Dress

Santa Clara

$60 $30

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

"7x7" Magazine – $7 for One-Year Subscription

7x7 magazine

Online Deal

$15 $7

Magazine dedicated to San Francisco Bay Area’s cultural & culinary scene includes shopping advice, event listings & travel tips

Up to 80% Off Tank Refills and Accessories at Armed Paintball

Armed Paintball

North San Jose

$50 $10

Paintball distributors stock a surplus of gaming accessories, including HPA compressed air and CO2 refills

Up to Half Off Smartphone and iPad Repair 

Cellular Repair Center

San Jose

$280 $139

(109)

Skilled technicians repair glasses, LCD screens, and digitizers on an iPad, iPhone, or Samsung Galaxy S3

50% Off Natural Skincare from YesToCarrots.com

YesToCarrots.com

Online Deal

$40 $19.99

Naturally derived skincare products, lip balms, shampoos, moisturizers, and sunscreens made from nutrient-rich fruits, flowers, and veggies

44% Off Nutritional Supplements

Range Of Wellness

Campbell

$50 $28

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

52% Off Batting Practice or Baseball Lesson

Charlie Rose Baseball

Campbell

$60 $29

(40)

Hone your swing on baseball or softball pitches at the outdoor cages, or learn to pitch and hit from a trained instructor

Up to 92% Off an Online Pilates Membership

360Pilates

Online Deal

$79 $15

Extensive online resources include video Pilates workouts, coaching, nutritional guidance, and a welcoming community of Pilates enthusiasts

Up to 52% Off Boutique Women's Apparel at Zoily

Zoily

Winters

$30 $15

Affordable accessories and trendy, mix-and-match separates for women in a variety of sizes—from junior's to plus

Select Local Merchants

More than 80 stainless steel Italian fusti containers line the walls at Amphora Nueva, ready to dispense samples and full bottles of aged balsamic vinegar and single-varietal, extra-virgin olive oil harvested from farms in both hemispheres. The shop’s globe-spanning selection process isn’t just for variety—it also ensures freshness year-round, in accordance with the old saying “It’s always olive-oil season somewhere.” The curators of this bounty select Italian white and dark balsamic vinegar as well as unique specialty oils, including roasted butternut squash, pumpkin and Italian truffle.

Once they’ve added them to the casks, they post harvest dates, acidity levels, and polyphenol counts for each product to give an idea of its antioxidant content and flavor strength. Each staff member touts a comprehensive understanding of the chemistry and uses of olive oil and vinegar, always happy to share recipe ideas to jazz up everyday dinners or science fair volcanoes. They’ll also help put together gift sets and wrap any bottle for free.

The business, whose retail shop stands on a sloping street lined with trees and cottage-like storefronts across from the Claremont Hotel, has been in business for nearly a century. Beneath its high ceilings, however, the atmosphere harkens back to far more ancient times, with a marble tasting counter and oil containers balanced atop the rough clay of the giant, authentic amphorae that give the company its name. Guests stop in not just to do some shopping but to take in a laidback learning experience—the San Francisco Chronicle found a visit to the shop “as much fun as it is educational,” and manager Nate Bradley reported to Diablo Magazine that they’ve occasionally “had people spend two hours in here just exploring.”

2928 Domingo Ave
Berkeley,
CA
US

Erica Varize of Evarize Fashion Café & Sewing Center greets each client to her tailor-made clothing boutique with a menu of her latest designs, described by Diablo magazine as "urban chic yet retro." The fashion entrepreneur—apprenticed by her grandmother and honored with Bank of America's 2008 local hero award—presents new designs seasonally on mannequins that play freeze tag throughout the studio. After clients select styles, Varize unrolls spools of fabric sourced from independent stores in the Bay Area, Los Angeles, and Africa, and invites clients to pick their favorite colors. Clipping patterns to fit each client's measurements, Varize proceeds to sew the garments and finesse them for pickup within about 10 days. Aside from designing, Varize leads a five-day summer camp for aspiring fashionistas called Sew What, which edifies pupils in patternmaking, design fundamentals and thimble-wearing technique. Summarizing the fashion-café experience, Diablo says women "from all walks of life frequent this warm, artistic space where one can get an outfit designed especially for them, or bring their children to learn an art form as well as tools to become self-sufficient." In addition to giving back to the community with classes, Varize donates a portion of MeasuRED line profits to support Uganda.

2700 San Pablo Ave
Berkeley,
CA
US

Just like the organism from which it takes its name, Amoeba Music’s stock of tunes has no definite form. At each location, expert music gurus amass thousands of new and used CDs and LPs from the most mainstream artists to the most obscure underground bands around. LPs, posters, and memorabilia surround the musical inventory, which, like Ringo Starr’s pants, changes every day. Amoeba buys goods from customers, meaning that on any given day the store might usher in a rare vinyl LP, DVD, VHS, or even LaserDisc. Visitors can sign up for any number of contests while admiring Amoeba’s enduring dedication to its green practices and community outreach. Amoeba couples its huge selection of entertainment with visits from the artists themselves, welcoming past guests such as Paul McCartney, Bret McKenzie and Jemaine Clement of Flight of the Conchords, and Elvis Costello to play in-store.

2455 Telegraph Ave
Berkeley,
CA
US

The brand American Apparel, which recently celebrated its 10-year anniversary, conjures up images of stylish and well-fitting fashion basics. It also likely brings to mind sassy advertisements featuring long-haired beauties in natural makeup posing in skin-bearing bodysuits and loungewear.

But what many don't know about the brand—despite its name and the slice of apple pie that comes with every purchase—is that all of its clothes are made in America. Everything from sewing and cutting to accounting and marketing happens in one building in downtown Los Angeles, and the rest occurs within a 30-mile radius. Not only that, every slim-fitting pair of pants, spandex bodysuit, and v-neck T-shirt is made in a sweatshop-free environment.

Plus, keeping everything in house means the company eliminates unnecessary and wasteful factors, such as shipping fuel and packing materials, as well as provides jobs to Angelenos, instead of outsourcing them.

2301 Telegraph Ave
Berkeley,
CA
US

Since it first opened in 1926, the nursery has covered more than half a city block with its sprawling tangles of fruit trees, exotic botanicals, shrubs, and grasses. When carefully curating their collection of accessories, the green-thumbed team selects products they too would use in their gardens. As a result, most insecticides and fertilizers at the nursery are organic, and the lawn gnomes are raised cage-free. Imported pottery from Europe and the Pacific Rim is also available to house new plants and add decorative touches in interiors and exteriors.

Come Thanksgiving time, the nursery becomes a forest of fresh-cut Christmas trees. Adding to the seasonal whimsy is a variety of blown-glass ornaments made with vintage molds available to spangle the center’s silver tips, noble firs, and douglas firs with the shiny shapes of yesteryear

2332 San Pablo Ave
Berkeley,
CA
US

For Books Inc., it's been a long road, and if you trace the lines back to its origins, it's California's oldest bookstore. After striking gold—literally—back in 1851, Anton Roman set up shop as a bookseller. Although the shop moved, was sold, burned down, changed hands again, and was rebuilt, the spirit remained intact, and today, multiple locations of the indie bookstore have sprouted up across The Golden State. Staff members keep the shelves lined with classic and contemporary tomes in all genres, and a myriad of book clubs help keep the love of literature alive. They also run a vibrant event program featuring author events and readings where patrons can enjoy an experience they can't download.

1730 4th St
Berkeley,
CA
US

Berkeley Scene