Shopping in Bethlehem

Jennifer Mann has always had a keen eye for fashion. Pulling from her industry experience—which includes a role as senior advertising executive at Lehigh Valley Style magazine—Jennifer opened Shuze, packing its shelves with stylish accessories from both uncommon and renowned designers. Inside, colorful displays of shoes from San Miguel, Nicole, and Frye line up along tables amid racks of Tolani scarves and Silver jeans. Meanwhile, bracelets, necklaces, and earrings from local artists glimmer beneath the boutique's soft lamps. Patrons can plop down on colorful, cushy couches, trying on Hunter wellies, resting their legs, or checking beneath the cushions to see if the couches have babies.

Since Dr. Stanley Pearle opened the doors to the first Pearle Vision in 1961, the franchise has expanded to more than 800 stores nationwide. In these stores, optometrists assess the ocular health of patients before onsite opticians help them navigate the assortment of frames from brands such as Versace, Ray-Ban, and DKNY. If they're not in the store, clients can utilize the Try-On tool, uploading a photo to see what they or their dog looks like in different types of glasses. Pearle Vision also helps focus the world with contacts from Acuvue and Biofinity.

After growing frustrated with her film-industry career in New York City, Anne Kuronyi traveled out west, where she spent most of her time sifting through clothing racks in "buy, sell, trade" boutiques. Fueled by a love of vintage apparel and a modest amount of money, Anne returned to her hometown in Kutztown, Pennsylvania, to open her own shop. What began in 2003 as a three-room boutique eventually expanded into a seven-room vintage haven stocked with gently used designer clothing, jewelry, and home décor. Now three locations strong, The Attic maintains a dialogue with its clientele through excellent customer service, social-networking sites, and retro carrier pigeons.

Those visiting Drop Me A Line Costume Shop for the first time might scratch their heads at the name. When the current owners purchased the shop back in 1987, it was a primarily a stationery store with a humble selection of costumes thrown in. Halloween enthusiasts at heart, the husband-and-wife team gradually changed the business's focus, expanding the shop's square footage to match the growing costume stock. Eventually, the selection grew so large they had to acquire the building next door and build a permanent passageway and after-hours zipline to connect the two halves of the 4,000-square-foot space.

Today, the staff can be heard dropping the store’s phrase “yeah, we got it” as they pull superhero costumes, period pieces, Disney disguises, and monster outfits from the 10,000+ stock of rentals, lease, and for-sale costumes. Along with a range of Halloween ideas for kids, teens, adults, and plus sizes, Drop Me A Line also provides getups for other holidays, such as Santa costumes for Christmas and Uncle Sam outfits for Christmas in July. To complement each costume, the year-round store packs its shelves with more than 5,000 accessories and hundreds of high-quality synthetic wigs to suit all price ranges. The staff can even provide tips on how to flawlessly attach fake beards and foam prosthetic noses as guests peruse the shop's collection of theatrical and special effects makeup from Cinema Secrets, Mehron, Ben Nye, and Kryolan.

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Since 1921, Army & Navy Store has worked to supply local residents with the necessities for interacting with a variety of geographical features. The shop began as an outfitter for rail workers and miners, preventing them from having to dig with boots stolen from the town giant, before expanding to carry Army and Navy surplus goods from World War II. Currently, it specializes in outdoor gear and employs an experienced staff to assist guests in searching for specialized equipment for camping, cycling, fishing, exercise, and watersports.