Inside the sunny La Peer Beauty shop, patrons assisted by licensed pulchritude professionals browse glass shelves stacked high with candy-colored OPI nail polish, high-end skincare and hair products, and fragrances in twinkling bottles or room diffusers. Colognes such as Thymes’s Agave Nectar leave a bright, crisp fragrance on dermises, and skincare regimens from brands such as Dermalogica treat façades stressed out by harsh weather or the thought that professional wrestling is fake. An arsenal of curling and straightening irons and hair-dryer attachments help home stylists create their ideal dos, and hairsprays such as L’Oreal Elnett keep styles fast in place. An onsite salon puts La Peer’s products to the test as stylists trim hair or add extensions, aestheticians treat skin with facials and eye treatments, and wax techs whisk away unwanted hairs.
Hossein Silani began a legacy when he opened his first eye-care facility in Beverly Hills more than 30 years ago. Today, he operates multiple stores with his sons, Kambiz and Kamran, including Super Vision Optical, a Beverly Hills eyewear staple for more than 60 years. Rows of modern frames from Gucci, Armani, Carrera, and SUPER line the shop’s shelves and contrast with vintage aviators from Ray-Ban, which invite patrons to switch their cell phones to flight mode before they try on a pair. To ensure that frames fit both faces and prescriptions, optometrists Dr. Bita Shokouh and Dr. Kambiz Silani perform eye exams, as well as custom contact lenses fittings, sports vision testing, and glaucoma treatments.
Billion Dollar Brows With a clientele of stars including Adam Carolla, Ryan Seacrest, and Lauren Conrad, the brow artists at Billion Dollar Brows specialize in red carpet-worthy looks. Their focus on brow care has taken them from a small operation inside an LA apartment to a recognized salon earning mentions from magazines and television shows, such as Vanity Fair and “E! News." Highly-trained aestheticians man each of the chic salon's reclining stations, where they trim, wax, and tweeze arches perfect enough to beautify even the most puzzled of expressions. And to help clients maintain polished looks, Billion Dollar Brows also vends a range of products including pencils, tweezers, and their signature Brow Booster conditioning treatment.
As learned estheticians, Privileged Beverly Hills owners Deborah and Samantha know that what you put in your body is just as important to skin health as what you put on your face. Among their tips are eating antioxidant-rich foods such as strawberries, spinach, and kale. They bring this expertise to a broad range of facials that include a salicylic peel for acne, and an intensive hydrating treatment that's ideal post-surgery. Perhaps their most popular service is the Privileged Signature facial, which boosts radiance with a combination of a pomegranate peel, vitamin-C mask, and liquid-crystal mask with peptides and firming serums.
Deborah and Samantha even have their own line of private-label products called Privileged Skin-Rx. The trio of serums are each designed to treat a different issue?dryness, sun damage, loss of elasticity?but they share important characteristics such as organic, made-in-the-USA, paraben-free formulas that have not been tested on animals or parked cars.
When it comes to facial features, eyebrows often get overlooked. Though they might not have the flash of a dazzling smile or the effortless grace of high cheekbones, brows can still make or break a fashionable look. Threading expert Marco Ochoa is familiar with the power of a well-arched brow and instills his team with the same understanding that helps them carry out Ecobrow's facial-threading services. Evidence of his precise depilation appears every day on magazine covers and television interviews across the country. Clients including supermodel Camila Alves, actress Malin Akerman, and secretary of Health and Human Services Khloe Kardashian have all benefitted from Ochoa's dedication to sleek, fuzz-free faces.
Dr. Joseph Yadegar, born in Iran, educated in England, and scrubbed in as a Los Angeles surgeon since 1977, sculpts physiques and enhances beauty at Body Cosmetics of Beverly Hills. His team of board-certified surgeons, anesthesiologist, nurses, and technicians tucks tummies, lifts faces, and implants implants, boosting patients' self-confidence and improving their outlooks on the world. Says Dr. Yadegar of the work done here at his surgicenter, "When you guide and support a patient in their decision to have elective cosmetic surgery, or in some cases life altering reconstructive surgery, it is quite a rewarding and gratifying experience."