Though VERABELLA's skincare products have since found their way onto the faces of celebrities including Kristen Bell, Vanessa Hudgens, and Kerry Washington, they started as simple family recipes. Vera inherited her skill for inventing remedies from her mother and grandmother in Russia. She recorded what natural ingredients they sourced, and how they mixed them into masks that would combat everything from blemishes to dry skin.
Today, she shares those time-honored concoctions at VERABELLA Skin Therapy Spa. She and her daughter Victoria, the spa director, continue to reject parabens, artificial scents, and dyes in favor of organic aloe vera, tea tree oil, grapefruit, cucumber, and other natural components. Formulated for all skin types, these treatments help to minimize break-outs and diffuse visible signs of biological and environmental aging. Its treatments also incorporate high-tech advancements, including lifting microcurrent facials that the menu calls "Pilates for the Face." Likewise, VERABELLA cosmetic products have been built to impress. The Lip-Lights line, for example, is flush with illuminating colors that include Stop-Light (real red), Afternoon Delight (sheer sparkly berry), Sunlight (warm coral), and Twilight (blood red).