The staff at New Balance isn't concerned with simply selling shoes—their mission is to pair customers with the footwear that will carry them comfortably through life’s arduous steps. Understanding that an ill-fitting pair of athletic shoes can cause pain to joints and potentially damage knees, hips, and the back, associates measure the length and width of each client's foot and conduct a gait analysis to chart the trajectory of their stride when walking normally or running through ball pits. The data are collected to help the staff match clients with their ideal shoe, keeping them running longer and looking good while doing so.
Sure, throwing on your favorite school t-shirt or hoodie demonstrates your school spirit—but imagine if you’d designed the apparel yourself and helped your school while doing it. SpiritShop.com empowers fans to create their own K–12 school apparel with color schemes and design templates for nearly every school, club, and team that shoots baskets, scores goals, and kicks homeruns in the nation. Using quality tanks, tees, hoodies, shorts, and jerseys from brands such as Gildan and American Apparel, users can customize hundreds of designs with a variety of fonts and graphics or upload their own images for their kindergarden, elementary, middle, high school, or several colleges. All products can be customized with names and numbers for football teams, cheerleading teams, parent-teacher organizations, seniors, class year, and more.
The design center tutorial walks first-timers through the creation process, which can be applied to large team orders and even single items—there is no minimum order. SpiritShop.com’s advanced printing processes include direct-to-garment digital printing, which creates a a more vibrant and longer lasting finish that’s been praised by the New York Times and the Wall Street Journal.
Steve and Gretel Adams always knew that they were meant "to do something creative with [their] lives," but it wasn't until after Steve completed an apprenticeship at Anderson Orchards that the pair realized their calling was to cultivate the earth. Shortly after, they set out to till seven acres of inherited land, burying seeds for local flowers and organic produce. As an extension of their longtime commitment to a sustainable lifestyle, the Adams eschew the use of unnatural chemicals and create their own compost to fertilize their fields. Gretel claims that she "wanted to have something that was different than what you could get at the store," and Ohio Magazine responded to the farm's noteworthy practices by placing it on the Best of Ohio list in 2012. Now joined by a select staff, Steve and Gretel continue to stay involved with their farm's daily activities. In addition to working the fields and learning to fluently speak Jolly Green Giantese, they also tote their flora to farmers' markets throughout the Columbus area, where they sell freshly cut flowers and educate people about the benefits of sustainable living and locally grown produce.
AussieFIT models its gym environment after Australia's lively culture, right down to the adventurous attitudes of its staff. The two clubs welcome members—or "mates"—into their fitness fold with workouts that embrace a fun-centric philosophy. Vigorous fitness classes transport their routines from Australia to the studio floor, where instructors guide BodyPump's barbell lifts and BodyCombat's martial arts strikes as they play invigorating music. Regardless of prior gym experience, visitors can groove along to BodyJam's intuitive dance choreography before taking a cooldown jog or slow-motion sprint on one of the many cardio machines. The exercise floor also includes a full-body circuit deemed the Quickie workout—an intense, nine-station regimen. Certified personal trainers oversee private sessions for a more customized approach, and attentive employees watch over youngsters at the onsite Little Nippers Kids' Club.
Greg Lehman found inspiration to start a distillery in an unlikely place—a volleyball court in Switzerland. While playing there professionally, Greg was struck by the commonness of locally distilled spirits. It resonated with his upbringing in Ohio, where distilleries once thrived before Prohibition made malt liquor America's classiest drink. Upon returning home, Greg and business partner Dave Rigo founded Watershed Distillery, joining the state's heritage of microdistilleries.
Today, the pair mans a 66-gallon and a 250-gallon custom-made copper still to craft the signature Four Peel Gin, infused with eight botanicals, as well as a vodka that's quadruple-distilled from Midwest-grown corn and a bourbon aged in American oak barrels. Greg and Dave also open their distillery for tours, taking guests through the facility and letting them watch everything from mashing to barreling, depending on the stage of the current batch. A tasting room enables patrons to sample spirits.
Eleven years ago, Randy Elkins and Chris Ratchford pooled their collective video expertise to open Keepsake Solutions, and today their staff continues to transfer outdated media to future-friendly formats. Services include video transfers, in which up to two hours of taped sports games or home movies emerge from their old-format cocoons as beautiful DVD butterflies or powerful DVD velociraptors.
Photo-to-DVD transfers and slide scanning keep memories alive with a modern format and user-friendly layout, and video-editing services boost school presentations, demo reels, and company instructional videos, relying on programs such as Final Cut Pro, Encore, and an industry-specific version of Minesweeper.