After attracting awe by donning a stylish dress to the Crimson Tide’s 2008 game against Clemson, University of Alabama grad Shena Birdsong realized that there were few boutiques catering to the tradition of wearing snazzy formal attire to football games. After setting up shop in 2009, Birdsong began selling cute houndstooth and crimson dresses to the Alabama faithful. Her wares proved popular, even among rivals, and she quickly expanded her collection to serve fans of fellow SEC members Auburn, LSU, Georgia, and Florida. Earning the praises of the Huntsville Times and WVUA, Gameday Girl Stuff’s collection of scarves, dresses, boots, and accessories is specifically designed for showing off at the stadium on autumn Saturdays and cutting a stylish figure in the off-season. Alumni proudly show their colors with orange-and-blue clutches and winter coats of red and black, or dress their up-and-coming fans in collegiate-color onesies and booties that ensure that a child’s first words will be “offense wins games, but defense wins championships."
The golfing gurus at Edwin Watts Golf Academy diagnose and correct their students' poor swing and putting habits in an effort to help them improve their shots and lower their scores. In one-on-one swing-analysis sessions, students learn a repeatable swing that eliminates tendencies they may have to slice, hook, push, or pull the ball. A special laser attaches to the end of the player's club and tracks the swing path while JC Video swing-analysis software records the session from two separate angles, lest analysis be thrown off by only looking at the golfer's good side. Putting analysis employs Tomi technology to measure eight separate parameters of the putting stroke, from clubhead orientation at address to swing path and tempo. After swing and putting lessons, students may access the recordings on a password-protected website, so they can forward videos to friends or sports-documentary filmmakers.
Auburn and Alabama gear fills Campus Spirit's local shops, flooding the racks and shelves with hues of crimson, burnt orange, and navy blue. The Campus Spirit team helps keep fans ready throughout the year with merchandise celebrating the Auburn Tigers—who won the National Football Championships in 1957 and 2010—and the Alabama Crimson Tide—who began their strong-playing history in 1892 by winning 56–0 in their very first game. The schools' logos can be found throughout the store on tailgating gear, clothing, and even housewares such as oven mitts to wear when baking homemade footballs. Campus Spirit carries Auburn and Alabama gear at locations in The Summit in Vestavia and the Alabaster Colonial Promenade—two open-air shopping centers with merchants including Banana Republic, GapKids, LongHorn Steakhouse, Target, and Starbucks.
When the founders of Yellowhammer Limited were deciding on a logo to embody the spirit of Alabama, they chose one of the state’s most storied residents: the yellowhammer. Selected as the state bird in 1927, its Alabama history goes back more than 50 years to the Civil War, when troops referred to as “yellowhammers” adopted uniforms and garish feather boas reminiscent of the chipper, yellow-headed bird. More than a century later, the feathered creature still represents state pride as a major component of the University of Alabama’s “Rammer Jammer” cheer.
Yellowhammer Limited continues this long tradition of Alabama pride with quality menswear that prominently features the yellowhammer logo. The online retailer sells both casual and work attire with a selection of polo shirts, button-down oxfords, and T-shirts.
As national publishing powerhouse Fergus Media's most recent brainchild, B-Metro monthly magazine delivers articles on the best of the Birmingham metro areas' vibrant culture both in print and online. Readers immerse themselves in B-Metro's monthly coverage of the area's culturally significant people and places, discovering communities and local hotspots they wouldn't otherwise stumble upon. The magazine's writers broaden readers' horizons on the latest fashions, news, and uplifting local icons, encouraging readers to get involved in the local nuances that make Birmingham noteworthy.
Since 1961, Birmingham magazine has celebrated the community it’s named for with stories about local food, style, health, and arts tucked within its glossy pages. The lifestyle magazine's staff strives to fill each monthly issue with the city's important places, people, and issues, capturing local culture and offering a guidebook to Birmingham's best. As they flip through the pages of the magazine, which was redesigned in 2012, readers might find stories of local volunteers helping their communities or scoops on local breweries.