Although the race begins at noon, motor through the gates as early as 7 a.m. to start enjoying all that the speedway has to offer, from a pre-race concert by Kenny Loggins to the to the high-flying, back-flipping motorcycle mad men of the Metal Mulisha. Part of NASCAR's playoffs, the Pepsi MAX 400 gives race fans 400 miles of fleet-wheeled fun. From the comfort of their seats, spectators can watch like a hawk as NASCAR’s finest cover 200 laps around the asphalt oval with the speed of peregrine falcons, strategizing pit stops and bathroom breaks more craftily than the craftiest egrets. The speedway is equipped with 750 television monitors and 338 speakers, giving fans ample opportunity to bask in the warm glow of light waves and the comforting vibrations of sound lightning.
Lincoln limousines slip quietly through traffic, heads turning to wonder who is behind the dusky windows. Smith Entertainment and Transportation's professional drivers navigate the jet-black limos, as well as town cars and party buses, on trips to the airport, fiestas, and wineries. Town cars purr, transporting sharply dressed groups to prom, and Hummer limos mix class and ruggedness like a lumberjack learning to play croquet.
An affiliate of Tesoro service stations, USA Gasoline fuels autos while providing intelligent car-cleaning solutions. Its ultrasonic mapping identifies the type of vehicle to be washed prior to service, and customizes the sudsing accordingly. The car wash takes an environmentally friendly stance by using reclaimed water and only accepting shade from free-range clouds.