Motivating, highly trained staff and spacious facilities complement Charter Fitness's battalion of cardio machines and strength-training equipment. Huge flat-screen TVs motivate gym-goers as they lift weights, stationary bikes, and their reflections in large mirrors. Seasoned personal trainers who all hold certifications or four-year degrees in their specialty guide members through an initial personal-training session, introducing clients to the best equipment for their fitness goals. After workouts, private showers or public water fountains sluice away sweat.
World Domination Events boosts adrenaline levels across the country by placing guests behind the wheel of high-end exotic cars. Customers climb into sleek Lamborghinis and Ferraris and send them hurtling down the turns of a racetrack or spinning through a designated autocross course to test horsepower-handling skills. Meanwhile, corporate packages allow companies to boost employee morale or settle conference-room scheduling conflicts with invigorating laps in a luxury ride.
After attending boot camps for a while, Maizah's motivation fizzled and she dropped the course. But refusing to accept defeat— even if it weren't his own—The Boot Camp Guy's cofounder, Chris Brown, gave her a call and made a case. He showed her some before-and-after shots of people she'd met at the sessions before she left—and was astounded by their transformations.
"That could have been me," she kept thinking. So she headed back to class determined that this time, it would be. Months later, she'd gone from a size 16/18 down to a size 12 with extra energy to boot.
As a former Marine with 14 years of professional fitness experience and a passion for helping people reach their goals, Chris knows that boot camp isn't about the stereotypical screaming drill sergeants depicted on TV. Instead, he and his trainers employ a realistic, no-scales and no-diets philosophy and focus on supplying their students with the motivation they need. They identify each student's fitness level within moments and calibrate their workouts accordingly, pitching the signature boot-camp classes at beginner, intermediate, and expert levels. This approach seeks to get students to their own desired level of "skinny", whether that's a size two, size 14, or any other goal. The trainers further outfit their boot-camp base model with nine different tracks—with one designed to shed weight—and total-body sessions up the ante with weights, resistance bands, and mat exercises to strengthen entire physiques rather than honing in on left pinkies. They also encourage students to eat the food they enjoy, and to be mindful of which nutrients their body needs to address deficiencies and restore balance.
The fitness menu unfurls a feast of other group classes. Cycle circuits combine intensive spinning with ab work on the turf and toning dumbbell drills. Cardio-kickboxing classes blend aerobics, boxing, and martial arts. All told, they offer more than 100 classes each month from their well-stocked studio, which the staff stocks with free weights, strength-training machines, exercise balls, and resistance bands.
Under the watchful eye of a licensed professional, John Amico School of Hair Design's trained cosmetology pupils prove their hair-snipping, shaping, and taming skills with a wide variety of salon services. With the Amino Amplex treatment (a $150–$250 value depending on thickness and length), one of the school's student-stylists de-frizzes damaged hair with a formaldehyde-free formula, straightening and shining locks with an elixir concocted from amino acids and a vial of Rapunzel's tears. The father-and-son-owned cosmetology school teaches its disciples to complete the process in between three and four hours, upon which clients will sport a straighter, more relaxed style for up to three months.