Inside The Lucky Waxing Company, Carrie McDaniel forges her own unique path to beauty in a trendy and welcoming environment. In addition to providing expert waxing services, the styling sensei—who boasts more than 12 years of experience teaching young stylists the art of shaping and coloring hair—also tames tangled locks with Keratin treatments or infuses monochromatic hair with Glitter Strands. As a nail tech, she outfits fingers with Shellac polish and soothes feet with spa pedicures, complete with a leg massage that coddles calves in preparation for long-distance hopscotch races.
Licensed therapist Jennifer Still lets intuition be her guide during each massage, feeling for areas of tension and responding to the body’s reactions to different techniques. Her staff at Natural Path Massage is similarly insightful, and each therapist is skilled at tailoring sessions to clients’ unique needs. In addition to common modalities such as Swedish and deep-tissue, their massage services include sessions in assisted stretching, which can greatly improve a person’s ability to rescue cats from trees.
During more than a quarter century at the helm of LookAfter Hair Company, Peter Hall has seen the styling industry gradually split in two directions—toward the high-end salon and toward the in-and-out fast cut place. With LookAfter, Peter decided to close that gap. There, guests can get premium salon services on a walk-in basis and haircuts from stylists who will gladly slow down for careful consultations instead of racing through trims with stopwatches in their hands. The name LookAfter is meant to reflect this blend and to demonstrate his vision for a place where the staff stands ready to serve all clients, whether they need keratin treatments, eyebrow waxes, or beard trims. This approach has helped LookAfter grow to more than 40 locations across St. Louis, Kansas City, and central Illinois, and the idea has also led to ongoing community outreach. Stylists have helped raise money for disaster relief, support breast-cancer awareness, and generate funds for veterans’ programs by carrying haircare products from American Warrior.
George and Dorothy Heavilin established House of Heavilin Beauty College in 1953. Since then, the school has prided itself on graduating talented professionals who continually land in esteemed positions across the country. Instead of practicing on crash-test dummies, though, students perfect their craft while providing salon services for customers. Under the expert eyes of the college's educators, budding cosmetologists and aestheticians administer facials, apply makeup, cut and style hair, and conduct various waxing services.