A business has to have something special to survive for more than half a century. For Mr. Magic Car Wash, perhaps that thing is a signature blend of nine cleaning solutions that work together to cut through tough road grease and leave vehicles with a glimmering luster. Or perhaps it’s the business's attention to detail, manifested in its soft-cloth hand washes. Either way Mr. Magic has not only survived the passing decades and the end of the DeLorean, it has thrived and expanded, now boasting five Pittsburgh-area locations. Even when sending cars through the automated car-wash tunnel for a quick rinse, Mr. Magic keeps auto owners' interests in mind, spraying fiberglass surfaces with only fresh water and drying them to a spot-free shine with hot air. Extra services, such as underbody flushes and interior and exterior detailing, help enhance each wash, and coats of Magic Repel surface protectant deflect new smudges and wizard spells.
Yellow and blue signage near the parking lots of shopping malls, offices, and entertainment centers indicates the presence of ProntoWash Eco AutoSpa, a car wash and detailing powerhouse that boasts more than 350 operations worldwide. Its business model revolves around accessibility—ProntoWash sets up shop where cars already are, saving drivers time and preserving all the gas and corn dogs that engines would have otherwise consumed during a trip to a traditional car wash. Helming special yellow Washing Karts, the company's technicians use biodegradable detergent and about a pint of low-pressure water to render each car clean. They also care for cars by vacuuming carpets, restoring headlights, stuffing multivitamins inside ailing glove compartments, and making arrangements to hit the road with their mobile car-wash service.
ProntoWash understands that its customers may have more important things to do than sit in a lobby waiting for their car to be cleaned. Which is why they set up their full wash and detail facilities in the parking lots of shopping malls and other heavy-traffic areas. This way, drivers can leave their cars with the technicians and run errands, go shopping, or inspect the quality of every straw in the food court. Meanwhile, the technicians stay busy buffing exteriors, shampooing carpets, and glazing paints, vinyl, and plastics, making sure that when customers return they’ll find their vehicles looking shiny and clean.