The expansive interiors of Axiom's three fitness centers are packed in endless rows of weight and cardio machines, group workout studios, pools, and basketball and racquet courts to help its diverse client base whip into shape. The knowledgeable trainers lead patrons in pumping their bodies on the fitness floor, and instructors helm more than 100 Zumba, yoga, water aerobics, and Les Mills classes each week. In their performance center, the trainers customize one-on-one or small-group programs, such as Ax-Fit, which helps firefighters, law-enforcement officers, and those in the military increase their power and endurance, and Sport Performance, which helps athletes train for their competitive physical pastime of choice. Kids aged 7 and older can hone their coordination and improve their athletic performance and growing up too fast in Kids Performance sessions that run hourly from 3:30 to 7:30 p.m., and older adults can stay in shape in the Silver Sneakers program. After sweat sessions, patrons can recharge at the Fuel Center juice bar, which serves up crushed-fruit smoothies, and nutrient-infused coffee and chocolate shakes.
A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles. Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
The technicians and physicians at Simplicity Laser Hair Removal work to evict wily follicle lodgers of all colors with advanced hair-razing equipment that combines FDA-approved diode, Nd:Yag, and alexandrite lasers. Customers can gently pulverize strands in one body area with six or eight treatments of concentrated pulsed photons, which coax squatting body threads out of their skin shelters with laser wavelengths and candy. Alternatively, opt for a full year of treatments to tackle multiple areas across unlimited visits. Simplicity Laser Hair Removal's triad of modern laser technologies promises safe and effective treatment during each session of 30 minutes or less. Although these treatments can be effective in permanently reducing unwanted fuzz, most patients require 8–12 sessions for full reduction due to hair-growth dormancy, laser-absorption rates, and hard-to-locate follicle foxholes.
Esthetician Sherri calls upon 13 years of complexion-revamping experience in her spa, where she deploys pharmaceutical-grade products that work at the cellular level. By penetrating down to live tissue, not just the skin’s surface, these treatments help to diminish fine lines, lift sun damage, and stimulate cellular turnover. Sherri carries Yon-Ka, Image Skincare, GlyMed Plus, and NuFace lines, which are only available from licensed physicians or surgeon generals that have been greeted with a secret handshake. Through her sophisticated services—which include facials, microdermabrasions, body waxings, and chemical peels—Sherri helps educate clients about the proper ways to care for their skin.
Within whitewashed walls punctuated by deep-blue accents, the stylists and aestheticians at FM Hair Studio treat clients to services ranging from hairstyling to waxing and facials. Ladies can book appointments for professional coloring services or touchups, refresh their faces with chemical peels, or prep for fancy events with professional makeup services and lash extensions. A roster geared toward guys invites gentlemen to drop in for haircuts that include complimentary paraffin hand dips, hot-towel wraps, and scalp massages. Waxing services cater to the hirsute needs of both men and women, as aestheticians evict unwanted follicles during eyebrow touchups, Brazilians, and back waxes that optimize aerodynamics for shirtless skydiving.
New Healthy Ways' relaxation gurus beckon passersby to abandon the rustle and bustle of the outside world and indulge in a menu of spa services geared toward calming frazzled gray matter and embellishing human hides. The spa's aestheticians uproot unwanted fuzz from head to talon using Cirepil Blue hard wax and quick flicks of the wrist, and revive waning complexions with facials aided by Dermalogica and Image Skincare serums. New Healthy Ways' ionic footbaths and collection of vitamins and supplements help bodies flush out harmful toxins acquired through watching too much reality television, while a certified massage therapist negates troublesome aches with calculated kneads.