The impetus behind Mix It Frozen Yogurt & Juice Bar was choice, and the shop grants its customers this in abundance. Vegan, kosher, and organic options populate the menu, and the staff invites patrons to grab a cup made of recycled materials and color it with a rainbow of frigid treats. The syllabus of flavors—such as tropical sorbet and lemon icebox pie—rotates weekly, and the shop boasts as many toppings as there are states.
Beyond its core yogurty competency, Mix It also concocts specialty juice drinks, such as the pineapple- and acai-based Purple Haze, smoothies such as the PB&J, and coffee. Any of these throat-soothing elixirs can be enjoyed in the store during normal hours, in a private store experience for a customer's fundraising event, or via catering. Mix It also takes requests for private parties, but they must go through rap mogul P. Diddy, who either issues a hip nod of approval or writes a formal letter of rejection in calligraphy.