Keeping the business in the family for more than 50 years, the sons of Conte's Bike Shop founder Charles R. Conte run the collection of cycle-centric shops with attention to personal service and a constant stock of top-notch bikes and equipment. Conte's technicians specialize in Body Geometry fittings, in which they observe how skeletons work in tandem with cycling movements and demonstrate how to avoid typical discomforts. Holding true to an individualized focus, the team also understands how to fit bikes for women and provides detailed guides that help cyclists choose the right set of wheels. A full-service center, the shop also provides cardio and fitness equipment and executes services such as bike tune-ups, drivetrain overhauls, and brake adjustments that ensure riders can stop on a dime, pick it up, and buy a Chiclet without ever dismounting.
A 2008 graduate of the Southern College of Optometry in Memphis, Dr. Jenny Alsop has a special enthusiasm for contact lenses and leans on the talents of an ophthalmic assistant to help clients to determine whether contacts, glasses, or binoculars are the right choice. Licensed optometrists evaluate and correct clients' vision, leveraging know-how with digital retinal photography, laser tomography, and corneal mapping to document eye conditions and detect disease.
The office's walls are lined with hundreds of designer frames by brands such as Nautica, Maui Jim, and Kate Spade. An onsite optical laboratory fits the frames with custom lenses with features including antireflective coating and custom tinting, sometimes offering same-day service.
Spreading the game of golf since 1904, the Virginia State Golf Association’s VIP card program grants duffers access to more than 200 courses for the duration of 2011. At each participating club, VIP-card bearers simply pay the cart-rental fee (up to $26 per round) to traverse emerald alleyways on a cross-state quest for hard-won birdies, elusive holes in one, and the secret flagstick leading to Space Jam’s space-time continuum. Along with access to an array of golf-friendly grassy monoliths, VIPs also receive a VSGA eClub membership, with which they can post scores to track their Handicap Index,
participate in remaining 2011 VSGA One-Day events, and receive the Nov/Dec issue of Virginia Golfer magazine while charting their mercurial rise to the rarefied status of scratch golfer. Like your prized collection of artisan cheeses, the VIP card expires at the end of the year.
Elite Lab Testing's network of accredited medical reference labs and service centers helps patients take charge of their health and wellness with tests performed at more than 1,700 LabCorp locations across the country. These lab tests—which don't require referrals or doctor visits—cover a lot of ground. For example, with a single blood draw, medical professionals can check for the IgE antibodies that may be causing allergic reactions to insect stings, foods, pollen, mold, and younger siblings. They might spend the rest of the day screening blood-sugar levels, scanning hormone levels and thyroid health, checking for heart attack risks, and lifting the hood on the liver and kidneys. Customers can even order the same tests their health care provider does for routine physicals. Elite Lab Testing also performs drug screens, and offers affordable pricing packages and wellness programs that equip the health-conscious community with useful tools for constructing a healthy lifestyle.
Standup paddle boarding instructor Sutton Knight brings to the upper James River decades of wave riding experience gathered on beaches all over the world, from Oahu to the Outer Banks. His company, East Coast Board Sports, is stationed at Robious Landing, where he introduces novices to the sport and sends them skimming across the river—ideal for beginners due to its calm, flat waters and lack of shark fins to trip over. Sutton's passion and his squad of certified and licensed instructors make each lesson exciting. They teach the basics of the sport, covering maneuvers such as launching and turning. If the group should desire, lessons can incorporate a guided tour of the James River and a race to the 288 bridge, or leave time for leisurely paddling.
Ultimate Karate Academy equips its students with the tools to overcome mental and physical challenges, whether those challenges arise inside the classroom or outside the academy’s walls. With classes and programs for groups as young as preschool age, the academy teaches American freestyle karate and aims to instill confidence and discipline in each of its pupils. As a diversion from standard martial arts, the academy also offers a cardio kickboxing class at least once per week.