Inside the 8,000-square-foot location, the staff of Twinkle Twinkle Little Store organizes a collection of gently used, clean children’s gear, from clothing and strollers to books and bassinets. As a consignment shop, they only sell and purchase items that have not been recalled, stained, ripped, or damaged in any way. Though brimming with toys and accessories, the shop is meticulously organized. A fleet of strollers, car seats, and cribs stands in neat rows, and a book nook displays their library beside comfortable reading chairs. As parents browse, kids can play on trampolines, slides, and other equipment in age-specific play zones.
The shop’s values encourage this parent- and kid-friendly style. Before opening the shop, owner Cheryl Courson had struggled to balance her corporate career with motherhood. Frustrated, she decided to create a store that makes life easier for moms. She staffs parents, who may bring their children to work, as well as pregnant moms, joking “their nesting organizational skills are excellent!” She also offers an hourly store-credit wage in return for simple volunteer tasks such as hanging clothing and teaching children about the themes of fatherhood in Ulysses. Regular donations to kid- and mom-centric local charities further root the store in the community.
OhConcept's design team scouts fresh-from-the-runway silhouettes, accents, and prints to create their line of trendy urban womenswear. Though its apparel is its most prominent department, the OhConcept look doesn't stop at clothes. Designers also keep an eye on the season's hottest fashions to create glittering jewelry, looping infinity scarves, and whimsical home accents.
Inside Learning Express Toys, children of all ages can find a host of entertaining and educational toys designed by brands such as Lego and Scientific Explorer. Seven days a week, staff members share their enthusiastic attitudes as they help children and parents peruse dolls and accessories, brain-stimulating word games, or science kits that fuel interactive learning. The store frequently holds special events for festive occasions, such as Father's Day and Lego Day, hosting such costumed characters as Santa Claus and welcoming royal delegates from the King of Legoland.