Geek Choice's electronics sleuths race through city streets in black cars on a mission to help others in their times of need. But instead of combating crime, they target electronics issues, such as spyware and data loss on home PCs. The certified technicians travel to clients' businesses and homes with tools in hand to upgrade computers with new hardware or repair, update, and sync iPads to other devices. Other services include business firewall installation, custom electronics sales, and home network setup.
Boston Pilates Plus's high-intensity fitness classes, designed by fitness guru Sebastien Lagree, combine the traditional principles of Pilates with strength and cardio training to help students of all abilities sculpt toned physiques. On the brightly lit studio's gleaming wood floors, students buff up their bods on Megaformer machines, which target the upper and lower body using a system of springs, pulleys, and a strategically out-of-reach donut dangling on a fishing line. Students tone their muscles as joints and connective tissue breathe easy in the fat-burning, low-impact classes. For a more cardio-centric routine, try the barre blast class, which guides students through a low-impact workout that blends cardio, barre stretches, and strength training. Boot camps similarly focus on cardio, meeting twice a week for four weeks to romp through 30 minutes of intense exercise.
Founded in 2008 by digital guru Ryan Clary, North End Nerds cleanses computers with exceptional upgrades, backups, and malware-removal services while staying up-to-date on new technological threats and viruses. Ryan holds qualifications in CompTIA A+, CompTIA Network+, and -CompTIA Security+ and guarantees a noticeable difference in computer performance after every tune-up. While servicing computers, North End Nerds will repair all pop-up errors and identify all computer viruses and malware, disabling or uninstalling unnecessary software so that computers will run faster without the heavy burden of digital dead weight.
Ali Mohammad and Nadeem Mazen never got the memo that it was dangerous to play with lasers; they’re willing to carve intricate graphics into almost anything, including the 215 loaves of bread it took to animate the autumnal music video for OK Go’s “Last Leaf.” Now, from their shop—whose sign warns passersby that “it’s the future in here”—they etch equally creative messages and images into the gadgets and gewgaws of their clientele. Laptops, iPhones, and other electronics take on customization, as well as items stocked by the shop itself, from metal business cards to pint glasses and hardwood planks awaiting to become personalized kindling. The showcase demonstrates their expertise with pictures of previous projects, such as a guitar body carved with an elaborate swan and a kitchen knife inscribed with an ominous message.
The Apple-certified technicians at iFixYouri bring broken smart phones and tablets back to life with swift turnaround. Techs can piece together shattered screens on devices including the iPhone 3G ($49), and rescue waterlogged phone books from smart phones by HTC, Droid, and Nexus ($29.99–$39.99). An iPod classic repair ($49.99–$59.99) fixes fledgling batteries, dimming LED screens, and broken click-wheel axels. In addition, the staff aids in the restoration of computers, videogame consoles, and tablets, though prices vary depending on the severity of digital diagnosis.
One might not expect an immigrant with no formal education to name his family business after Yale University. But that's just what Steve Sheinkopf's grandfather did in 1923, and the pluckiness of the name was a harbinger of the company's ability to thrive against all odds. Over the course of almost 90 years, Yale Appliance & Lighting weathered the Great Depression and other economic crises, yet Sheinkopf's grandfather kept the business going and even made enough to help his four brothers emigrate to America. In 1984, when the landlord sold the Portland Street building that had housed Yale for 30 years, Sheinkopf helped his father measure a space on Freeport Street on the coldest day of that year. They've been there ever since.
What keeps the company going is a refusal to rest on its laurels and an almost obsessive commitment to customer satisfaction. On any given weekday, you'll find Sheinkopf blogging exhaustive side-by-side comparisons of a variety of his merchandise. The now 25,000-square-foot store houses more than 3,500 lights and thousands of appliances and plumbing products, and its delivery and service departments have grown to include 112 experienced employees and a fleet of 25 heavy-duty vehicles and industrial-size Tonka trucks.
The family legacy continues to flourish. Yale Appliance & Lighting’s kitchen appliances have made the megastore a multiyear winner of Boston magazine’s Best of Boston awards. As reported in the Boston Business Journal, Yale earned a Green Award from Mayor Thomas M. Menino and the city of Boston in 2007 for promoting energy-efficient appliances with education and in-store rebates. That same year, the Journal named Yale Appliance & Lighting one of the best places to work in Boston, which may be partly due to the frequent in-store cooking demos performed by regional chefs.