Graham Fitness trainer and founder Norman Graham took an interest in fitness at age 12, when he was deeply insecure about his skinny frame. Determined to change and strengthen his body, he sought advice from every expert he could access, beginning with his weight-lifting cousins and "everyone who [he] thought had muscular size." Now a muscular, prize-winning lifter, Norman consults with Olympic athletes and powerlifting champions. His own quick progress convinced him that working one-on-one with experts is the best way for people to reach their physical goals, whether they hope to lose weight, build muscle, or grow as tall as their favorite redwood trees. To make personal training accessible, he started Graham Fitness' in-person and online training options, both of which deliver custom fitness and nutrition savvy.
Along with personal-training services, Graham Fitness hosts high-energy group classes such as Zumba, yoga, and pole fitness. Whether clients come for one-on-one sessions or group workouts, the trainers emphasize a positive, supportive environment, celebrating its "biggest losers" on Facebook posts and online.