Inspired by the boutique markets of New York and France, Fresh & Wild's King and Spadina and Bloor West locations buzz with activity as customers browse produce, meat, and artisan goods sourced both locally and from across the globe. Within the King and Spadina store, a high-powered media system plays rock and blues as shoppers lasso tapenades and fresh tomatoes into carts. A modern café echoes Italy as it brews fair-trade coffees, leans slightly askew, and dishes out flaky pastries from local bakeries. The Bloor West location celebrates the bounty of nature by displaying vibrant green plants within indoor and outdoor cases.
Each morning at 4 a.m., the grocery's buyer arrives at a food terminal to acquire fresh items and potatoes, which he then uses to fuel his car back home. Additionally, Fresh & Wild employs a catering team that stack gourmet sandwiches and shake up organic salads until they plead for mercy.