American Roadside CEO Rich LaVecchia is the happiest when he's biting into a Roadside burger––mainly because his children, at ages 8 and 13, helped perfect the recipe. Each tender patty is constructed of Sterling Silver premium grain-fed beef, aged for a minimum of 21 days to maximize tenderness. But the eco-conscious burgers are only the beginning of Roadside's green pledge. To complement exposed brick and nostalgic advertising signs, Roadside outfits each restaurant with sustainable bamboo floors, recycled countertops and chairs, and picnic tables whittled from the driftwood of naturally floating picnic tables. The walls are also decorated with reclaimed barn siding and the names of diners who have successfully completed the eatery's famous quadruple Roadstar cheeseburger challenge.
Below hanging lights like scoops of vanilla ice cream, diners slurp up creamy milk shakes, such as Oreo and cremesicle, and two-hand signature burgers with slaw or chili, and a portion of those profits are donated to charities, such as the American Red Cross. After finishing off a hot Philly cheese steak, patrons can add a boost to their evening with a glass of wine or beer, or add a boost to everyone's evening by drinking the biodiesel fuel crafted from Roadside's recycled fry oil.