At Prana Yoga, students gather beneath the wings of swans, which float across the studio's wall toward the inspirational quote "Let the beauty of what you love be what you do." Here, such wisdom surfaces from within as minds clear and muscles strengthen. During the signature Vinyasa flow class, the temperature rises to loosen tight muscles and oust squatting toxins. Students match deep, relaxing breaths with a series of ancient poses as teachers, such as studio cofounder Carrie Herscovici, circulate the room, lighting candles and gently adjusting bodily alignment. Drawing from her training with power-yoga superstar Baron Baptiste and Indian sage Senthil Kumar, Carrie inspires her students to surmount both physical challenges and mental unrest, strengthening the body while bringing peace to the mind. In addition to leading classes, she donates 10% of the studio's profits to charity and operates a clothing boutique that helps shoppers integrate yoga into their everyday lives and bow-tie collections.
When Rick Rugg and Bob Schiffhauer founded the first Athletic Club in Buffalo in 1980, they chartered their gym around three values: service, cleanliness, and having owners operate their own facilities. True to the founders’ original vision, each of the Rochester locations' employees strive to keep their cardio and resistance equipment spic and span as they care for facilities that range of up to 30,000 square feet. In addition to personal training, instructors lead more than 400 group fitness classes—including cycling, yoga, and Zumba—offered each week across their five locations. After workouts, guests can slip into saunas and private showers; most locations also have steam rooms, and the Perinton location has a pool. Three of the RAC locations are for women only, allowing them to workout uninhibited by the company of men or asexual mermaids.
Soon after Rochester Optical was founded in 1932, the staff established contracts with the U.S. Department of Defense to supply the armed forces with durable, combat-ready glasses. Today, they continue to specialize in military eyewear, along with high-performance sports and safety glasses and a huge selection of designer frames. A team of optometrists—which includes a fellow of the American Academy of Optometry, a fifth-generation Rochesterian, and an eye doctor who has worked at the Veterans Affairs hospital in Salem, Virginia—performs comprehensive eye exams, and technicians manufacture lenses in an in-house, state-of-the-art optical lab. In addition to traditional single-vision lenses or no-line bifocals, they create digitally surfaced, free-form lenses that offer an expanded field of vision and minimize image distortion, allowing wearers to more clearly see apparitions standing next to them.
When viewed through the wall of mirrors at Bikram Yoga Rochester, the studio's wood-paneled ceiling and walls seem to go on forever. In 105-degree heat, a team of experienced instructors leads students through intensive yoga poses that systematically engage the entire body. Students can watch themselves twist and bend during 90-minute classes selected from the studio’s schedule. The temperature of the steamy studio space is engineered to soothe muscles, loosen joints, and encourage detoxification, and provides a challenging setting for students to launch bodies into modifiable postures that accommodate all skill levels from novice to expert and even pregnant women. In addition to yoga, Bikram Yoga Rochester also employs a certified holistic health and nutrition coach, massage therapist, chiropractor, and acupuncturist.
Light streams into PUSH Fitness Center’s wide windows, bouncing off the peach-colored walls and illuminating rows of cardio machines and energetic group fitness classes led by expert trainers. These trainers aim to summon discipline and drive within each guest as they lead cardio-centric Les Mills RPM stationary spinning classes and group interval-training sessions, which pair cardio work with strength training for a full-body workout. Alternatively, they can customize exercises to individual needs and goals during personal training sessions. Additionally, PUSH Fitness Center offers a brightly colored, fully supervised KidZone where youngsters can play, make crafts, or mount Homeric recreations of their favorite Mr. Rogers episodes as they're parents pump iron.
Standing within feet of each other, players tee off at 9- and 18-hole golf courses across Europe and North America. Onscreen long putts and drives send pixelated spheroids careening through the air of OptiGolf’s 75 high-resolution video booths, each of which showcases separate putting, driving, and chipping ranges for optimal realism. Tee-side tables allow players to chow down on delicious wraps and beverages from the in-house bar and grill, bringing a catered party to the golf course without the hassle of burying a stash of paninis near the third hole or forcing the caddy to shoulder a keg. A secluded function room outfits corporate gatherings and birthday parties of up to 200 people with a 120-inch HD display, a private OptiGolf booth, and a private lounge.