Kids in Brighton

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For more than 60 years, Toys“R”Us has been helping kids be kids and grown-ups to revisit their childhoods by providing one of the largest selections of top-brand toys, electronics, games and everyday baby essentials. Founder, Charles Lazarus, revolutionized the toy business by modeling his stores after supermarkets, providing a variety of options to suit varying ages and interests and offering customers to help themselves and have fun in the process. Today, that sense of playfulness is evident at nearly 600 stores in the United States alone, including a flagship location in Times Square where kids are greeted by a 60-foot Ferris wheel, a 5-ton animatronic T-Rex, and a life-sized, 4,000-square-foot Barbie house.

Beyond everybody's favorite bikes, trains and video games, each Toys“R”Us store keeps its shelves stocked with the season’s must-have toys as well as nostalgic standbys that never go out of style. Time-tested brands such as LEGO, Radio Flyer, NERF and Fisher-Price share the shelves with an expansive selection of electronics for older kids, including Wii U and tablets. And though the company has inspired generations of boys and girls to try their hardest not to grow up, it also strives to ensure budding brains develop right on track by devoting a significant portion of its stores to “smart-play” with a wide selection of electronic learning toys and software.

Toys“R”Us—whose extended family of brands includes Babies“R”Us and FAO Schwarz—has earned a number of awards and recognitions through the years, including a spot on Fortune’s list of the World’s Most Admired Companies in 2012. The company has also drawn considerable recognition for its expansive charitable efforts, which include partnerships with the Alex’s Lemonade Stand Foundation and Save the Children. This year also marks the tenth consecutive year that the company has partnered with the Marine Toys for Tots Foundation to collect new, unwrapped toys and monetary donations in its stores to benefit the organization.

2335 Marketplace Dr
Rochester,
NY
US

On Performance Paintball?s year-round outdoor field, teams compete in 10-minute rounds of elimination or capture the flag. Clutching Tippmann 98 paintball guns, players stalk and pursue enemies around obstacles?or climb the two-story Tower of Terror for a bird?s-eye view?as they fire gelatin capsules from pressurized air-guns, splattering enemies with water-soluble, biodegradable, nontoxic paint. Customers can arrive alone during open-play hours. The outdoor playing field is open year-round, allowing players to compete against both friends and snowmen.

1250 Scottsville Rd.
Rochester,
NY
US

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60 Eileen Ct
Cheektowaga,
NY
US

Kushies Baby produces and manufactures high quality products for newborns, infants, and toddlers: organics, apparel & everyday layette, cloth diapers & accessories, training pants, nursing products, daily essentials, bibs & feeding, bedding & blankets, bath, swimwear & Accessories, rainwear, travel & bags, zolo developmenta

4450 Witmer Rd
Niagara Falls,
NY
US