Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength. Nearly 3.5 million Gold's Gym members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores with Pilates, finger-paint pictures of ninjas in martial arts, and amp up heart rates along to the pulsating soundtracks of Les Mills routines.
Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated.
When Rick Rugg and Bob Schiffhauer founded the first of their gyms in 1980, they chartered their gym around three values: service, cleanliness, and having owners operate their own facilities. True to the founders' original vision, each location's employees strive to keep their cardio and resistance equipment spic and span as they care for facilities. In addition to personal training, instructors lead a schedule of more than 400 group fitness classes—including cycling, Kardio Kick, and Zumba—offered each week across their eight locations. At the clubs, trainers also help guests master CrossFit functional equipment and use TRX suspension training systems to help them connect with their vine-savvy pet orangutans.
With multiple degrees in fitness and nutrition, Victor Dean Training’s eponymous owner has curated his gym and climbing center to focus on clients’ overall health. Victor hand-selects all the gym’s brand-name equipment for its efficacy and usefulness in a well-rounded fitness regime, ensuring clients aren’t toiling away on weight equipment and cardio machines that fail to offer results. The staff pairs standard gym memberships with options such as personalized sessions and nutritional counseling that build up health like cyborg organ implantation.
While Bikeorbar requires capital to operate like any other business, the true currency of their trade is sweat. Trainers wring it from clients one-on-one in personal training sessions. They also harvest it by the bucketload during group fitness classes, such as cardio-focused kickboxing, spin classes that incorporate cross-training or even zombie themes, and rowing classes. Around all this equipment, the studio features brightly painted walls swarming with white butterflies who soar toward the paper lanterns hanging from the ceiling.
At Metro Fitness, exercisers receive access to top-of-the-line fitness equipment like Pilates reformer machines and TRX suspension training bands. What's more, they receive access to the facility's knowledgable staff, who lead personal-training sessions and fitness classes such as yoga, spinning, Les Mills BodyPump, Body Combat and CX WORX. Newcomers can kick-start their fitness routines by either scheduling a complimentary fitness evaluation or downing a whole can of raw spinach.