For decades, JCPenney Portraits has welcomed families into its friendly studios, where photographers expertly photograph subjects of any age. Digital cameras, professional lighting, and a wide selection of backgrounds all work together to ensure a polished, personalized look for every family portrait, school picture, business headshot, or baby announcement. To customize the session even more, the staff also encourages guests to incorporate items with special meaning such as a baby blanket, a family heirloom, or the wishbone from grandma's first Thanksgiving.
After the final flash, clients and a team member head to the viewing kiosk, where they can select their photos and customize them. Beyond prints, memories may also be preserved on high-resolution MyImages CDs, gallery wraps, or through JCPenney Portraits' archival program, which allows clients to store and share their portraits online.
SVS Vision Center?s founders opened their first shop in Sterling Heights, Michigan, in 1974 to help the community clear up its vision. But even these optical gurus never foresaw their humble business expanding to more than 60 locations sprawled across 8 states. Today, each shop continues the tradition of ensuring ocular health and crystalline sight, beginning with exams from seasoned optometrists. Afterward, patients head to the optical dispensary, where they try on frames by Coach, Tiffany, Nike, Versace, or Ray-Ban. The staff then fits the stylish selection with polarized and scratch-protected prescription lenses to help guests read books clearly or see a charging moose from a distance. Most of SVS Vision Center?s frames can also hold sunglass lenses as well, eliminating squinting during summer months and tropical vacations.
Over the past 63 years, Thoma & Sutton Eye Care has crisscrossed Ohio and Kentucky, planting 20 eyewear outposts across the region. At each optical stronghold, teams of talented opticians examine peepers, determine prescriptions for glasses and contacts, and fit faces with thousands of stylish specs flown in from fashion capitals around the world. Clients can peruse the up-to-date displays, which feature frames from designers such as Coach, Calvin Klein, and Kenneth Cole, before trying on a pair and slipping past a parole office.
Tempt summer breezes and mask barbecue-sauce stains in a black ruffle tank dress ($74) or tie-dye leggings ($79) by L.A.M.B. This season, shoppers can count on finding denim from William Rast, festival-ready rompers by Young Fabulous & Broke ($132), and sheer blouses by Diesel. Guys can scoop up Diesel tees, toddland jackets ($51 for a lightweight coaches jacket), and Hugo Boss shorts ($121). Accessories, such as Cheap Monday's envelope necklace ($29) or Alternative Apparel's emerald Pima scarf ($20), make affordable ensemble upgrades for transitioning from day job at the Pop Tart factory to nightly bourbon-and-ballroom dance parties.
Everything old is new again at Looks Better On You, but that doesn’t mean that the boutique’s staff hangs just anything on the racks. The team scours blogs, broadsheets from abroad, and fashion columns to stay on top of the street styles that will become tomorrow’s couture. And though they fill the store with recognizable brands such as Coach, Gucci, and Ralph Lauren, the fashionistas always keep an open mind. If an unknown designer has an on-trend or pre-trend piece, they gladly snatch it up. To help guests make the most of the sartorial selection, in-house fashion consultants carry out color analyses, matching clothes to skin tone, hair color, and current mood-ring shade.
With more than 386 locations dotting North America, JCPenney Optical's ubiquity is matched only by its extensive selection of contact lenses and designer frames that includes brands such as Armani Exchange, Liz Claiborne, and Nicole Miller. Despite this wide reach, all lenses are cut at the same optical laboratory, ensuring a consistency of quality and a pretty good idea of where to look if your glasses run away from home. Each location has an independent state-licensed doctor of optometry, who can perform vision exams and help clients determine which type of vision correction will work best.