Shopping in Elmwood

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The proprietors of Performance Running Outfitters, Trae and Jessica Hoepner, bring 25 years of running experience to their business and understand how best to outfit the feet of competitive and casual runners alike. The paw honchos at Performance Running Outfitters perform a thorough foot analysis to find the right fit for all training needs. After assaying arch type and width, shoes are treadmill tested for proper gait and stability, insuring that everybody leaves bounding in step with their sole-mate. Performance Running Outfitters proffers brand name apparel from respected athletic designers, including Nike running socks ($12 per pair), Zensah arm sleeves ($29.99) and high-quality kicks from Mizuno, Asics, New Balance, and more. Although most running shoes cost more than $50, this Groupon is good for sale items. Scurrying feet can also pick up sustenance by way of nutritional PowerBars, Sports Beans, and Gatorade, or stock up on accessories such as a travel massage stick ($27.49) or sunglasses ($39.99+) to avoid making eye contact with baiting roadrunners.

2205 N Calhoun Rd
Brookfield,
WI
US

Staffed by experienced golfing professionals and computers who’ve sworn allegiance to the three laws of golfing robotics, GolfTEC uses motion sensors and high-speed cameras to monitor swings and break down each individual’s form on a high-definition video display. Sensors chirp with approval whenever they detect the perfect stroke or an especially witty golfing joke. GolfTEC’s certified teaching professionals will point out flaws and strengths while providing golfers with tips on how to permanently improve their game from tee to green.

16130 W Bluemound Rd
Brookfield,
WI
US

With one look at Oro di Oliva's selection of oils and vinegars, it's evident that they know that good food comes from high-quality ingredients. All of Oro di Oliva's oils and vinegars, which hail from across the globe, are bottled upon order to preserve their flavors. Their extensive selection comprises 11 types of extra virgin olive oils from locales including Chile and Sicily. For an added taste bud kick, they press some of the oils with ingredients such as whole fruit, garlic, persian lime, jalapeno, and basil for flavored variants. Their 16 balsamic vinegars are made from grapes and blended with black cherries, pomegranate, and Vermont maple. White balsamic vinegars bear flavors including honey ginger, white peach, and alfoos mango souls. In addition to oil and vinegar sampler packs, the shop stocks goods including cork spouts and black truffled sea salt to complement bottles.

17000 W Bluemound Rd.
Brookfield,
WI
US

In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right—within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.

Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services—from foundation checks to express facials—allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.

95 N Moorland Rd
Brookfield,
WI
US

With more than 386 locations dotting North America, JCPenney Optical's ubiquity is matched only by its extensive selection of contact lenses and designer frames that includes brands such as Armani Exchange, Liz Claiborne, and Nicole Miller. Despite this wide reach, all lenses are cut at the same optical laboratory, ensuring a consistency of quality and a pretty good idea of where to look if your glasses run away from home. Each location has an independent state-licensed doctor of optometry, who can perform vision exams and help clients determine which type of vision correction will work best.

95 N Moorland Rd.
Brookfield,
WI
US

Fan Appreciation has a special appreciation and massive selection of merchandise from the Packers, Brewers, Bucks, and Badgers, alongside items from dozens of locally challenged teams. Collect the scribbles of huge, muscular men with Green Bay Packer autographs ($65+) or the John Hancocks of the Chicago Bears ($34+). Diamond-dwellers can praise Milwaukee's prince with Prince Fielder cards, figurines, bobbleheads, and more ($2.99+), or browse through a collection of Minnesota Twins merchandise. Fan Appreciation has a leather-clad hand in all things pro sports, from WWE Wrestling to NASCAR, NCAA, boxing, and more.

95 North Moorland Road
Brookfield,
WI
US