Shopping in Brookfield

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In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right—within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.

Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services—from foundation checks to express facials—allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.

95 N Moorland Rd
Brookfield,
WI
US

Juicy tidbits of chocolate-dunked fruit arrive on the doorsteps of family and friends, done up in colorful bouquets and candy boxes by the skilled fruit arrangers at Edible Arrangements' more than 1,100 franchises worldwide. The company's in-house chocolatiers drizzle albion strawberries and daisy pineapples in a trio of chocolate flavors. Once properly chocolated, the workers organize the preservative-free sweets into lush arrangements that resemble flowers in bloom. Customers can choose to plop their bouquets in a variety of vessels, including vases, mugs, and sports- or holiday-themed containers that add a personal touch to the edible gifts. Alternatively, customers can opt to adorn gifts with the cheery, red lids of candy boxes, nestling 12 chocolate-dipped morsels inside to build anticipation and determine if loved ones have x-ray vision as they guess whether fruit will come dusted in shredded coconut or drizzled in white chocolate.

18900 W Bluemound Rd
Brookfield,
WI
US

For more than four decades, the event facilitators at Brookfield Party Rental have shouldered the burden of party planning by supplying all of the accouterments for bashes, from tents and canopies fit for weddings or cookouts to cotton-candy machines. Picnic guests can bask in the summer sun at rentable banquet tables, while kids test gravity in colorful castle or obstacle-course bounce houses. The party supplier also dishes out charcoal and propane grills, stylish bars, dance floors, and 55-inch Vizio flat-screen TVs that distract guests with sporting events and movies while hosts steal the pennies out of their loafers.

12630 Robin Ln.
Brookfield,
WI
US

An array of bottles line shelves and tables and pack boxes, filling the Wine Cellar of Wisconsin with its namesake beverage. Frequent specials are highlighted weekly, including recommendations from the staff. Additionally, evening wine tastings encourage visitors to sample and learn about various varietals. Although the store primarily carries wine, it also stocks a number of craft beers from the likes of New Glarus Brewing, Bell's Brewing, and Ale Asylum.

12910 W Bluemound Rd
Elm Grove,
WI
US

While some locations have yet to be reviewed, six Insider Pagers give the Learning Shop in Appleton a four-star average, saying:

17435 W Bluemound Rd
Brookfield,
WI
US

With more than 100 years of botany experience, the family-owned business offers a sizeable selection of creative floral designs. Use this Groupon toward sophisticating your mother with a My Sophisticated Mom ($125+) arrangement of roses, exotic orchids, tulips, and hydrangeas, or hand her the profound feelings you've never been able to verbally articulate with a My Mom Loves Purple ($59+) or My Mom Loves Soft Pink Flowers ($35+) display.

1020 Legion Dr
Elm Grove,
WI
US