The stylists and aestheticians at the full-service Salon West and Body Works Spa aim to make clients feel beautiful, empowered, and worthy of every minute of pampering. They perform a variety of services to help purge minds and bodies of impurities, from microcurrent facials to acne-clearing scrubs. The salon?s master stylists shampoo and blow-dry hair before sculpting it into busts of George Washington, and steady-handed nail technicians tend to hands and feet with luxurious manicures and pedicures.
The team at Roots Salon beautifies clients from head to toe with a full slate of services. Stylists revamp manes with trendy cuts and color, as well as add instant length with hair extensions. Inside private rooms, aestheticians tailor treatments to clients? skin concerns?reducing sun damage with chemical peels and boosting collagen with phyto-stem technology. Soreness melts away beneath soothing massage kneads, and complexions are quickly enhanced with waxing treatments and makeup applications.
De Integro Salons & Spa?s hairstylists, nail technicians, aestheticians, and massage therapists enjoy the best of two worlds. Though they share the same open-concept salon, each beauty expert operates independently. This results in a greater ability to focus on clients; for a compelling case in point, look no further than hairstylist Kathy. With 30 years of experience tucked under her belt, Kathy cuts, colors, and styles hair with professional products from Goldwell and AG?all while constantly referring to her clients for their approval. Kathy consults with clients by starting with dry hair, assessing client needs, taking recommendations from clients using photos of styles clients want and don't want to use, and making a recommendation of her own for a client. In private rooms removed from Kathy and her fellow stylists, massage therapists and aestheticians work to cleanse pores, relax muscles, and dull the edges of unnecessary third shoulder blades.
In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right—within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services—from foundation checks to express facials—allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.
At Enhancing Light Cosmetic Laser Centers, board-certified plastic surgeon Dr. Kenneth Dembny oversees a team of fully certified staffers who beautify physiques with laser-guided services. Photofacial skin rejuvenation, meanwhile, resurrects a youthful glow in faces marked by signs of aging, such as fine lines, sun spots, and mouths locked in place after blowing out candles on a birthday cake. Tattoo removal lifts unwanted ink, microdermabrasion exfoliates away dead skin, and skin tightening reduces wrinkles and saggy areas. A portion of the clinic?s profits go to Susan G. Komen for the Cure, which funds breast-cancer research and raises awareness of the disease.
With backgrounds in healing disciplines including human nutrition and Chinese medicine, the wellness practitioners at Anew Total Body Center care for clients both inside and out. Their treatment specialties include directed weight loss programs, body-shaping treatments, and massage. Beyond traditional deep-tissue and relaxation massages, they also offer fire cupping, gua sha, and Thai massage. In addition to their holistic treatments, they also provide lifestyle coaching; financial self-improvement seminars from Dave Ramsey's Financial Peace University aim to add pounds to pocketbooks and piggy banks.