The stylists and aestheticians at the full-service Salon West and Body Works Spa aim to make clients feel beautiful, empowered, and worthy of every minute of pampering. They perform a variety of services to help purge minds and bodies of impurities, from microcurrent facials to acne-clearing scrubs. The salon?s master stylists shampoo and blow-dry hair before sculpting it into busts of George Washington, and steady-handed nail technicians tend to hands and feet with luxurious manicures and pedicures.
The team at Roots Salon beautifies clients from head to toe with a full slate of services. Stylists revamp manes with trendy cuts and color, as well as add instant length with hair extensions. Inside private rooms, aestheticians tailor treatments to clients’ skin concerns—reducing sun damage with chemical peels and boosting collagen with phyto-stem technology. Soreness melts away beneath soothing massage kneads, and complexions are quickly enhanced with waxing treatments and makeup applications.
De Integro Salons & Spa?s hairstylists, nail technicians, aestheticians, and massage therapists enjoy the best of two worlds. Though they share the same open-concept salon, each beauty expert operates independently. This results in a greater ability to focus on clients; for a compelling case in point, look no further than hairstylist Kathy. With 30 years of experience tucked under her belt, Kathy cuts, colors, and styles hair with professional products from Goldwell and AG?all while constantly referring to her clients for their approval. Kathy consults with clients by starting with dry hair, assessing client needs, taking recommendations from clients using photos of styles clients want and don't want to use, and making a recommendation of her own for a client. In private rooms removed from Kathy and her fellow stylists, massage therapists and aestheticians work to cleanse pores, relax muscles, and dull the edges of unnecessary third shoulder blades.
The fully licensed crew at Brow Art 23 uses techniques developed in India and the Middle East to shape clients’ brows. Using a single piece of thread, they remove eyebrow and facial hair during a process called threading, which involves looping the string and using the loop to oust hair without using chemicals or wax. They also specialize in henna designs and makeup, as well as permanent makeup and eyelash extensions.
Within Stephanie Horne Boutique's spacious interior, with its exposed-brick walls and hardwood floors, shiny racks beckon to fashionistas with a plethora of stylish women's attire from such reputable brands as Hale Bob, Diane Von Furstenberg, and Lolly. Window displays at the Brookfield and brand-new Third Ward location show off colorful dresses from Analili and Glam, and mannequins allow customers to imagine how they'd look like wearing a pair of Domino jeggings or a silvery robot street-performer costume. Chunky bracelets and jangly necklaces add a touch of glittery grace to outfits, and wedge shoes and high-heeled boots from Cynthia Vincent clothe feet in runway-strolling style.
In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right—within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services—from foundation checks to express facials—allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.